by Eric Dombach | Results
I have acquired my 5th client within 3 months! The call center had set up a CCS but the partners delayed the meeting twice and were not in the office when I arrived for the meeting. After 25 minutes they came and within an hour they signed for $1,750 per month. I left with a check for $3,500 including the strategic plan and the first month of coaching. I am excited to help these partners as they seek to prepare their profitable chemical packaging operation for a planned sale in 2-3 years to a strategic partner who has requested they document their operational processes and establish and train an administrative and finance staff to assure a seamless transition. The CCS presentation was a winner! When I quoted the program investment, they expressed surprise that the fee is not higher (lesson learned for next time!Bill H., Business Coach, USA
by Eric Dombach | Business Coach Marketing
Just a quick reminder for you if you’re interested in sharpening your business coach marketing. On September 13th at 4 pm ET, Taki Moore and I will be hosting a special webinar:
“Swipe & Deploy — 7 Real World Coach Marketing Pieces That Have Booked Appointments, Filled Seminar Rooms, And Signed Clients.”
There are just a handful of spots now available. If you’d like to join us:
Register for Swipe and Deploy RIGHT NOW!
Remember: this is your last chance to get this information for free. Once we’re done, the video will be safely stashed away inside our members-only area. So, don’t miss out.
If you’re already registered, I can’t wait to “see” you there!
by Eric Dombach | Business Coach Marketing
Since sharing Taki Moore’s 3-Page Business Coach Marketing Guide last week, my inbox has been flooded with feedback from coaches, saying how much they liked it. We also got back a number of questions, the most common being: “Hey, I get it. But how do I actually get prospects to call me first so I can call them back?”
Good question! And that’s the point. You’re never going to stop using the phone to land clients. But, you WILL stop using the phone to call stone cold prospects and you’ll be RETURNING calls to warm prospects instead!
Have a look at this 15 minute video by Taki on how to get people who are ALREADY IN YOUR DATABASE to call you…
Here’s what the video covers:
1. The secret reasons why prospects don’t respond when you offer them a free session (Hint: It has nothing to do with your skill as a coach, and everything to do with how you answer 3 questions in the prospect’s mind)…
2. The 3-Step Client Rush System for packaging your free session with so much power that your prospects instantly desire it, and actually book themselves in…
3. The 4 ‘word-for-word’ bullets to use when you describe what they’ll get out of the session — This is the most powerful part of the system — the part that melts away their skepticism and gets them to reach for the phone and call you…
One of the coaches who followed Taki’s formula to the letter emailed a well-packaged offer to the 314 on her list.
She booked 31 appointments literally overnight.
Oh, and 13 of the appointments turned into paying clients, making her an extra $19,461 in monthly coaching revenue.
As a personal favor to me, Taki’s agreed to share the training video with you … but he’ll take it down in 5 days, so watch it now while you can.
Click HERE to watch the video! – you’ll need to enter your details to get access to the private member’s area…
by Eric Dombach | Business Coach Marketing
Are you sick?
Most of the business coaches I speak with struggle with these 5 Symptoms of Marketing Sickness:
1. They don’t have a system that consistently generates leads and converts them into paying clients…
2. The marketing tactics they were taught at their franchisor’s “training” don’t work in the real world…
3. They have patchy, inconsistent marketing, so their client numbers, cash-flow (and confidence) go up and down like a rollercoaster…
4. They aren’t getting in front of enough quality prospects and seem to attract a lot of micro-businesses time-wasters…
5. They find it hard to justify high-priced coachingp rograms and struggle to convert their prospects into paying clients…
No wonder a recent survey of a major business coaching brand showed that 83% of their business coaches make less than $12,000 a month. (In fact, 63% make less than $6,000 a month)!
This is a real bummer because business coaches who have their lead generation under control consistently make $20,000-$50,000 a month.
Well, I’ve got some REALLY good news for you!
I’ve set up a webinar with a good friend of mine -- a guy named Taki Moore. Hes’ regarded by many as the worlds’ #1 lead generation expert for business coaches like you and me. Every month, hundreds of the worlds’ most successful business, use his low-cost, high-return strategies to get clients coming to them, including many of the coaches here at The Coaches’ Coach.
On September 13th at 4 pm ET, Taki and I will be hosting a special webinar:
“Swipe & Deploy —7 Real World Coach Marketing Pieces That Have Booked Appointments, Filled Seminar Rooms, And Signed Clients.”
Register for the webinar now
PLUS, I asked Taki to put together some SUPER-COOL, FREE STUFF as a registration bonus that you can use right away. Boy, did he deliver the goods! Check this out this BONUS COACH MARKETING PACK:
BONUS #1: 3-Page W“ho Calls Who ”Positioning Report
This report shows you how to stop prospecting and start positioning yourself instead. It shows you how to get the prospects to call you, almost overnight —by making one simple change to your offer and how to sign your next 3 clients quickly.
BONUS #2: F“ree Session Offer ”Video Training
This 3-Step Client Rush System show you how to package your free complementary coaching session (CCS) with so much power that your prospects instantly desire it. You’ll learn how to set up your system to that your prospects literally book themselves in and they “appear” on your Outlook calendar automatically.
BONUS #3: Cut & Paste Client Getting Email
Cut, paste, and send this “Client-Getting-Email” to your database (even if you only have a small list), and watch as hot prospects book themselves into your calendar! (One of the coaches Taki works with sent this email to the 318 people on her database. Overnight, 31 of them booked in for a free session, and she signed up 13 new clients!)
BONUS #4: How To Build A Marketing Machine That Runs On Autopilot
Learn how to automate your marketing so that it’s not dependent on you to run. This way, you’ll get leads every month (whether you’re actively involved in marketing or not!)
Remember, this stuff is free!
Register for the webinar now
Isnt’ it finally time you got the lead gen side of your business handled?
by Eric Dombach | Business Coach Training
It looks like the end is near for Blockbuster. Time for some business coach training on the subject…
On Friday, Blockbuster announced that its revenue dropped to just $788 million versus $982 million a year ago and second quarter losses were a massive $69 million –32 cents per share –as compared to 2Q 09s’ $37 million, or 21 cents per share. There was more bad news for investors. The company announced that it will soon liquidate its assets. Not surprisingly, Blockbuster shares tumbled almost instantly by 20 percent.
This story holds two critical lessons for business coaches.
First…
Over the past few years Blockbuster has scrambled desperately to stay afloat in the midst of overwhelming pressure from competitors such as Netflix and Redbox. Blockbuster is now staggering under a debt load of more than $1 billion.
So how did this U.S.-based entertainment industry titan get into such a mess? The answer is simple enough. The company didn’t have a wide enough “moat.”
A moat?
Warren Buffett has taught investors over the years to look for economic castles protected by unbreachable “moats.” That’s because, in centuries past, kings protected their castles with moats. When raiders attempted to take the castle, they had to cross the moat under the withering fire of archers and catapults. The wider the moat, the tougher the task. Buffet likes a business with a sustainable competitive advantage that competitors have a tough time crossing. He likes managers with a commitment to ever increasing market share.
Blockbuster used to have this but lost it because they failed to see the sand shifting under their feet from the technological advances that made their business model fundamentally obsolete.
As a result, Blockbuster has followed the classic pattern of companies under siege by disruptive players with better ideas and better technology. Google the phrase “Blockbuster sues” and you’ll see the public record of the following process unfolding:
(1) the incumbent battles its competitors in court in an effort to marginalize them (2) as it continues to lose market share it tries to merge, or be acquired by its competitors (3) at last, the incumbent succumbs to inevitable market forces and gives up the ghost
What ultimately makes a company great is width of its moat: the depth, breadth, and sustainability of its position in the marketplace. Companies with wide moats can weather deep recessions and depressions, wars, and radical governmental policy changes. They thrive and continue to grow more formidable over time.
As a business coach, your #1 task it to help your clients understand how their industry is shifting like the sand beneath their feet, thinking soberly about the durability of their competitive advantage and identifying any emerging threats so they can quickly adapt.
As we can now see, Blockbuster was NOT that kind of company. Is yours? Are your clients? That’s the first lesson for business coaches from the Blockbuster debacle. In my next blog post, I’ll explain the second.
But for now, make sure you take this opportunity to teach your clients to avoid Blockbuster’s fate. To accomplish this, you must help your clients develop their “Unique Selling Proposition.” What unique innovation will you and your clients use to set yourselves apart from the competition?
To see how the “Unique Selling Proposition” fits into a comprehensive coaching process, check out my business coaching system — the world’s first complete system for building a 6-figure business coaching practice by helping business owners grow their businesses from start-up, through market domination, business systematization, succession planning, and re-sale.
