by Eric Dombach | Business Coach Training
These are truly remarkable times. If you’re like me, the spread of the coronavirus may have you feeling anxious, uncertain about your future as a coach, maybe even fearful about your economic survival.
That’s the normal human response. Don’t let anyone pretend otherwise.
Managing fear is par for the course for ALL of us during the early days of an economic downturn.
So don’t be afraid of your fear.
2020 is my 20th year as a professional business and executive coach. I’ve lived through two other economic recessions: (1) the recession of 2001 when 9/11 burst the tech bubble of the 1990’s and (2) the Great Recession of 2008 when the housing market brought down our financial sector.
In both cases, I did a lot of praying AND I took a lot of bold action. And I rocked it as a business coach. And so can you!
As they say — courage is not the absence of fear. Courage is taking bold action in the face of fear.
You are called for such a time as this
You NEED to rise up and be the business coach and leader that you are called to be. You are here for such a time as this!
Courage is not the absence of fear. Courage is taking bold action in the face of fear.
We want to help. So we’re doing something we’ve never done before. For the first time ever, we’re offering a series of FREE Weekly Group Coaching sessions.
We’re going to show the actions you should take right now. The bold actions that have helped thousands of business coaches beat the previous recessions.
Coaching Through Corona: How the World’s Top Business Coaches Are Helping Their Clients Survive and Scale Through This Crisis
You can register HERE.
Here’s what we’ll be working on together…
- How the coronavirus will impact small to midsize businesses around the world and how to get your clients ready for the next 6 to 18 months.
- What the world’s rockstar business coaches are doing with their clients RIGHT NOW to help their clients weather this crisis and secure their own coaching engagements.
- The #1, most frequently overlooked opportunity for every business owner in ANY crisis, and how you can help your business-owner clients seize this opportunity!
- How to advise your business-owner clients if they are cash-flow positive now, but concerned about losing revenue OR if they’ve gone cash-flow negative and have begun to panic.
- The top 10 ninja tricks you and your clients can use to create revenue and cash reserves in an economic downturn.
- How to quickly and easily help your business-owner clients get access to cash using asset-based credit line programs up to $2 million, invoice factoring, and equipment financing.
- How to leverage our 5 Steps to Freedom framework and our 21 Silver Bullets to get your clients out of Chaos and back up to Control, and then onto Prosperity, even in the midst of a crisis.
- How to navigate the current environment with your business-owner clients while keeping your coaching practice stable — IF you know what to do!
- How to maintain the mindset of a leader not a follower, courage versus fear, confidence versus panic!
These will be no-nonsense, no-fluff group coaching sessions — hard-hitting, practical, and immediately useful content on how to help your clients win during this unprecedented global challenge.
Bring your questions, your concerns, your best thinking and we’ll dig in and help you.
Coaching Through Corona: How the World’s Top Business Coaches Are Helping Their Clients Survive and Scale Through This Crisis
Register HERE.
And for more great training like this, don’t miss our FREE ebook, Secrets of a Business Coaching Rock Star.
by Eric Dombach | Business Coaching Franchise
Today I want to answer another frequently asked question we get from business coaches around the world, which is: what kind of online marketing help will I get as a business coaching franchise?
Especially in a time of such uncertainty, like the Coronavirus pandemic we’re facing now–where you can’t even meet clients face-to-face in many cases!–you can’t afford to invest in a franchise that won’t deliver online marketing results.
Obviously, what you get varies from franchise to franchise, but most business coaching franchises will give you a primitive, templated looking website. Now, I think this is a problem because things have radically changed over the past decade or so.
When people come to your website and see a cookie-cutter, template website, they’ll be unimpressed with the statement you’re making about yourself as a business coach. I have yet to see a business coaching franchise that gives their franchisees a quality website that complies with the 21st century website design best practices.
Not only that, in some business coaching franchises, you are actually prohibited from putting up your own squeeze pages, videos, and opt-in forms.
I have yet to see a business coaching franchise that gives their franchisees a quality website that complies with the 21st century website design best practices.
Why? Because the business coaching franchise model is set up based on a geographical restriction.
How Business Coaching Franchisors Make Their Money
Let me explain: business coaching franchisors make their money by taking a map and cutting it into pieces. Here in the United States, territories are based on states and parts of states. Business coaching franchisors basically sell real estate. They have a limited amount of inventory–the geographical areas where you can franchise.
But what if you don’t want to be geographically limited? What if you want to market to a specific niche because you have a good background in that niche? That shouldn’t be a problem, right?
Actually, it is a problem to business coaching franchisors, because if you put up a website that draws across geographical areas, you’ll be stepping on the toes of another franchisee.
It’s a big limitation. Here at The Coaches’ Coach, we believe that niches are one of the most powerful ways to grow your business coaching practice–and that you should be able to market to your niche anywhere in the world. What’s more, the best way to do it is through online marketing.
Six Steps to a Fantastic Online Marketing Presence
So what should you do instead?
Here are six steps to an effective online marketing strategy.
- Round up the players. You need a team of people, including a web developer, designer, copywriter, and preferably someone who can help you create videos.
- Target the right keywords. Choose a domain name based on the niche you want to pursue.
- Drive traffic. You can do this through search engine marketing and other paid traffic sources as well as social media interaction, blogging, and email marketing to your list. You can even drive traffic with direct mail.
- Give away great content. On your website, give away high-quality educational content. Invite users to watch a video, download a report, or enroll in an e-course in exchange for their name and email address.
- Follow up with webinars. Continue to market to your growing list with high-quality content. Eventually, they’ll start to love you and they’ll come to your webinars. There, you can get their phone numbers as well.
- Close the sale. With their phone numbers secured, you can build relationships with them and ultimately close them as a business coaching client.
What else should you consider before purchasing a business coaching franchise? Download our Business Coaching Franchise Buyer’s Guide for all the due diligence tips you need to make a smart, informed decision about buying a business coaching franchise.
by Eric Dombach | Business Coaching Tools
I wanted to share some thoughts from a fellow coach to strengthen and encourage you today…
As our children were growing up, my wife and I learned a valuable leadership lesson.
The states where we lived are known for their ferocious thunderstorms every spring and summer. In the middle of the night, whenever these storms would wake up our children, their uncertainty and anxiety would drive them into our room. Inevitably, I would wake up in the morning with both my son and daughter between my wife and me.
The leadership principle is this: when uncertainty and anxiety are present, people will run to a PERSON or to a PLACE where they feel safe. In some cases, as with our bedroom for our children, people are able to find BOTH.
In these uncertain times, the anxieties of people in our country and around the world are increasing with each passing day, it seems.
Your credibility, influence, and integrity as a leader make you a PERSON that others (your family, team, clients, and friends) will want to run to. They won’t be seeking answers, they will simply be looking for comfort.
In other cases, because you and your coaching practice are known for your ethos of service, excellence, and wisdom, people will come to you because they are looking for a PLACE where they can find safety, not just physical, but social and emotional as well.
The leadership principle is this: when uncertainty and anxiety are present, people will run to a PERSON or to a PLACE where they feel safe.
At Coaches’ Coach, we want you to know that we are here for you.
Each of our Certified Coaches’ Coaches wants to be the PERSON that you can call or reach out to when your anxieties and uncertainty increase and you need a listening ear.
And we want Coaches’ Coach to be a PLACE where you can find strength and encouragement, not just in turbulent times, but always.
Thanks for allowing us to serve you.
Get a FREE 30-day trial of our comprehensive coaching system today.
by Eric Dombach | How to Become a Business Coach
Did you know it’s not only imperative, but completely possible, to close new coaching clients — even while Coronavirus rages?
Here’s the #1-most-frequently-overlooked opportunity for every business in an economic crisis…
You and your clients need to think beyond surviving and go on to scaling. You have to push, and I mean PUSH yourself and your clients to dig deep. Sell more, make more, borrow if you must, and INVEST now to capture market share!
This is a once in a decade opportunity — literally.
I got this FB post just yesterday from Kathleen, a brand new member of our global network of business coaches who landed her first client, right in the middle of this crazy corona drama!
Kathleen landed this new client because they need help navigating this crisis. So they happily signed up for a 12-month coaching program at $997/month with a one-time $997 up-front set-up fee. AND they want to upgrade to her $1,497/month package when this thing blows over.
While others panic, you can power up! While others linger, you can lead!
If you’re ready to go with a great system, you can land new clients!
The Secret? A Sales and Coaching System
Kathleen put it like this: “Having a sales and coaching system differentiates me. People love the 5 Steps to Freedom and the Silver Bullets. If I don’t have a system for what I do, what right do I have to tell them how important a system is for their business?”
If I don’t have a system for what I do, what right do I have to tell them how important a system is for their business?
Do you want to get new business coaching clients right now? We want to help you!
SO, for the first time ever, we’re offering a series of FREE Weekly Group Coaching sessions. We’re going to show you exactly what to do. We’re going to teach you the strategies and processes that have helped 1,000’s of business coaches beat the previous recessions.
Coaching Through Corona: How the World’s Top Business Coaches Are Helping Their Clients Survive and Scale Through This Crisis
Register HERE.
Here’s what we’ll be working on together…
- How the coronavirus will impact small to midsize businesses around the world and how to get your clients ready for the next 6 to 18 months.
- What the world’s rockstar business coaches are doing with their clients RIGHT NOW to help their clients weather this crisis and secure their own coaching engagements.
- The #1, most frequently overlooked opportunity for every business owner in ANY crisis, and how you can help your business-owner clients seize this opportunity!
- How to advise your business-owner clients if they are cash-flow positive now, but concerned about losing revenue OR if they’ve gone cash-flow negative and have begun to panic.
- The top 10 ninja tricks you and your clients can use to create revenue and cash reserves in an economic downturn.
- How to quickly and easily help your business-owner clients get access to cash using asset-based credit line programs up to $2 million, invoice factoring, and equipment financing.
- How to leverage our 5 Steps to Freedom framework and our 21 Silver Bullets to get your clients out of Chaos and back up to Control, and then onto Prosperity, even in the midst of a crisis.
- How to navigate the current environment with your business-owner clients while keeping your coaching practice stable — IF you know what to do!
- How to maintain the mindset of a leader not a follower, courage versus fear, confidence versus panic!
These will be no-nonsense, no-fluff group coaching sessions — hard-hitting, practical, and immediately useful content on how to help your clients win during this unprecedented global challenge.
Coaching Through Corona: How the World’s Top Business Coaches Are Helping Their Clients Survive and Grow Through This Crisis
Register HERE.
It’s time to capture new clients, and demonstrate more value to existing clients! Let’s go, team. Let’s get after it!
And if you’re just starting out on your business coaching journey, download our FREE ebook, How to Become a Business Coach first!
by Eric Dombach | Business Coaching Franchise
Today I want to answer another frequently asked question that we get from business coaches around the world: Are business coaching franchises still relevant in the 21st century?
A lot of things have changed since business coaching franchises came into existence in the past couple of decades. The industrial world shifted into an information age and more and more people started making their living buying and selling information. In the information age, specialization was the order of the day.
This was the context in which business coaching franchise systems were born. Business coaching franchises emerged as a way for the entrepreneurial class to buy customized, targeted business education from a business knowledge specialist.
How a Changing World Affects Business Coaching Franchises
But over the past several years, the world has changed again. We’ve evolved into what some people have called the connected age. In the connected age, people interact with each other on a daily basis using social networks, including Facebook, LinkedIn, Twitter, YouTube, Instagram, and so on.
When people want to learn about a subject, they go to YouTube and search. There, they’ll find people who are willing to share information for free. Now, just having a bunch of business information is no longer enough. Relationship building, where people can interact with you and that information, is the order of the day. It’s not enough anymore to go out and buy a franchise, because there is an abundance of information available for free on the Internet.
Value as a business coach is longer in what you know. Value now is connecting with business owners and helping them contextualize the abundance of information out there for free.
Value as a business coach is longer in what you know. Value now is connecting with business owners and helping them contextualize the abundance of information out there for free.
What to Do Instead?
Business coaching franchises are proprietary models — but the world has shifted. It’s not about proprietary models anymore. It’s about aggregating information to help clients get to the good stuff. This is a fundamental shift and, frankly, business coaching franchises are behind. We’ve been tracking the growth of business coaching franchises in the last several years, and the business coaching franchise industry is on the decline.
These days, businesses such as Coaches’ Coach and others sift through huge amounts of intellectual property, aggregate it, and create unique approaches based on the latest best practices. That’s the difference between a business coaching franchise and business education and training companies like the Coaches’ Coach. Which is right for you? Check out our ebook, The Business Coaching Franchise Buyer’s Guide, and decide for yourself!
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