Closing New Coaching Clients, Even While Coronavirus Rages

Closing New Coaching Clients, Even While Coronavirus Rages

Did you know it’s not only imperative, but completely possible, to close new coaching clients — even while Coronavirus rages?

Here’s the #1-most-frequently-overlooked opportunity for every business in an economic crisis…

You and your clients need to think beyond surviving and go on to scaling. You have to push, and I mean PUSH yourself and your clients to dig deep. Sell more, make more, borrow if you must, and INVEST now to capture market share!

This is a once in a decade opportunity — literally.

I got this FB post just yesterday from Kathleen, a brand new member of our global network of business coaches who landed her first client, right in the middle of this crazy corona drama!

Kathleen landed this new client because they need help navigating this crisis. So they happily signed up for a 12-month coaching program at $997/month with a one-time $997 up-front set-up fee. AND they want to upgrade to her $1,497/month package when this thing blows over.

While others panic, you can power up! While others linger, you can lead!

If you’re ready to go with a great system, you can land new clients!

The Secret? A Sales and Coaching System

Kathleen put it like this: “Having a sales and coaching system differentiates me. People love the 5 Steps to Freedom and the Silver Bullets. If I don’t have a system for what I do, what right do I have to tell them how important a system is for their business?”

If I don’t have a system for what I do, what right do I have to tell them how important a system is for their business?

Do you want to get new business coaching clients right now? We want to help you!

SO, for the first time ever, we’re offering a series of FREE Weekly Group Coaching sessions. We’re going to show you exactly what to do. We’re going to teach you the strategies and processes that have helped 1,000’s of business coaches beat the previous recessions.

Coaching Through Corona: How the World’s Top Business Coaches Are Helping Their Clients Survive and Scale Through This Crisis

Register HERE.

Here’s what we’ll be working on together…

  1. How the coronavirus will impact small to midsize businesses around the world and how to get your clients ready for the next 6 to 18 months.
  2. What the world’s rockstar business coaches are doing with their clients RIGHT NOW to help their clients weather this crisis and secure their own coaching engagements.
  3. The #1, most frequently overlooked opportunity for every business owner in ANY crisis, and how you can help your business-owner clients seize this opportunity!
  4. How to advise your business-owner clients if they are cash-flow positive now, but concerned about losing revenue OR if they’ve gone cash-flow negative and have begun to panic.
  5. The top 10 ninja tricks you and your clients can use to create revenue and cash reserves in an economic downturn.
  6. How to quickly and easily help your business-owner clients get access to cash using asset-based credit line programs up to $2 million, invoice factoring, and equipment financing.
  7. How to leverage our 5 Steps to Freedom framework and our 21 Silver Bullets to get your clients out of Chaos and back up to Control, and then onto Prosperity, even in the midst of a crisis.
  8. How to navigate the current environment with your business-owner clients while keeping your coaching practice stable — IF you know what to do!
  9. How to maintain the mindset of a leader not a follower, courage versus fear, confidence versus panic!

These will be no-nonsense, no-fluff group coaching sessions — hard-hitting, practical, and immediately useful content on how to help your clients win during this unprecedented global challenge.

Coaching Through Corona: How the World’s Top Business Coaches Are Helping Their Clients Survive and Grow Through This Crisis

Register HERE.

It’s time to capture new clients, and demonstrate more value to existing clients! Let’s go, team. Let’s get after it!

And if you’re just starting out on your business coaching journey, download our FREE ebook, How to Become a Business Coach first!

Are Business Coaching Franchises Still Relevant in the 21st Century?

Are Business Coaching Franchises Still Relevant in the 21st Century?

Today I want to answer another frequently asked question that we get from business coaches around the world: Are business coaching franchises still relevant in the 21st century?

A lot of things have changed since business coaching franchises came into existence in the past couple of decades. The industrial world shifted into an information age and more and more people started making their living buying and selling information. In the information age, specialization was the order of the day.

This was the context in which business coaching franchise systems were born. Business coaching franchises emerged as a way for the entrepreneurial class to buy customized, targeted business education from a business knowledge specialist.

How a Changing World Affects Business Coaching Franchises

But over the past several years, the world has changed again. We’ve evolved into what some people have called the connected age. In the connected age, people interact with each other on a daily basis using social networks, including Facebook, LinkedIn, Twitter, YouTube, Instagram, and so on.

When people want to learn about a subject, they go to YouTube and search. There, they’ll find people who are willing to share information for free. Now, just having a bunch of business information is no longer enough. Relationship building, where people can interact with you and that information, is the order of the day. It’s not enough anymore to go out and buy a franchise, because there is an abundance of information available for free on the Internet.

Value as a business coach is longer in what you know. Value now is connecting with business owners and helping them contextualize the abundance of information out there for free.

Value as a business coach is longer in what you know. Value now is connecting with business owners and helping them contextualize the abundance of information out there for free.

What to Do Instead?

Business coaching franchises are proprietary models — but the world has shifted. It’s not about proprietary models anymore. It’s about aggregating information to help clients get to the good stuff. This is a fundamental shift and, frankly, business coaching franchises are behind. We’ve been tracking the growth of business coaching franchises in the last several years, and the business coaching franchise industry is on the decline.

These days, businesses such as Coaches’ Coach and others sift through huge amounts of intellectual property, aggregate it, and create unique approaches based on the latest best practices. That’s the difference between a business coaching franchise and business education and training companies like the Coaches’ Coach. Which is right for you? Check out our ebook, The Business Coaching Franchise Buyer’s Guideand decide for yourself!

What Is Business Coaching?

What Is Business Coaching?

So, you’re thinking of becoming a business coach. But just what is business coaching, and why should you consider it as a possible career path?

If you care about relationships, measurable results, and making a real impact on the world, it might be the right fit for you.

At its core, business coaching is empowering entrepreneurs with awareness, education, and accountability. This happens through powerful mentoring relationships between coaches and clients. Business coaches offer their clients the awareness of possibilities, education in business best practices, and accountability for execution. The result is the transformation of client companies into profitable, life-enriching investments.

Achieve Measurable Results

Many entrepreneurs struggle to create systems and processes that lead to stable, replicable results. Your task is to change all that. As a coach, you help clients build businesses that can thrive with or without them. Business coaching creates clarity and accountability. Unlike other forms of coaching, where results may be subjective, business coaching focuses on highly objective measurements. These are tracked through key performance indicators, financial statements, and the clear objectives set forth in strategic and tactical plans.

Bottom line?

You get paid when your clients do, making it the ultimate win-win relationship.

Make an Impact on the World

But perhaps most importantly, business coaching is about making a difference. Business coaches build up society, supporting real-world job creation and increased opportunity. Healthier companies equal greater employment and opportunity for all. A rising tide raises all ships — and business coaching is often an important piece of that puzzle.

Sound like a dream job? See if business coaching is right for you! Check out our FREE ebook, How to Become a Business Coach. It will introduce you to the business coaching industry and show you, step-by-step, exactly what to do to become a successful business coach who makes a lasting difference in the world.

How You Can Run Stunning Seminars To Get Coaching Clients

How You Can Run Stunning Seminars To Get Coaching Clients

Did you know that coaches who do seminars get 38% more revenue than coaches who don’t?

I’ll say that again, just in case you missed it.

Coaches who do seminars get 38% more revenue than coaches who don’t.

This is because leads who go through seminars convert to clients at a much higher rate.

Why?

Because doing seminars is like bringing a group of people into a room and conducting a “complimentary coaching session” with all of them at once. Think about what happens in a complimentary coaching session.

We help them catch a glimpse of what we can do for them as business coaches. We teach our frameworks, our models, our vision of what their business can become.

We give them a taste of what they need. We give them optimism. We give them hope!

By the time we’re done and meeting with them for a one-on-one complimentary coaching session, they’re already pre-disposed to buy!

At that point, it’s usually just a question of finding out what level of coaching engagement they want. Do they want our $1,000/month silver package,$2,000/month gold package, or our $3,000/month platinum package

Again, when done right, leads who come to our seminars become red-hot and ready to buy. That’s the power of what we call a stunning seminar.

So how do you run a stunning seminar?

First, create the right environment.

A couple of important tips for creating the right environment. You should have energetic, exciting music in the room as people come in. This gets them talking at full-voice and filling the room with energy. Keep the room at 72 degrees maximum so it feels comfortable and no one can get sleepy. Make sure there’s movement. Get people up, moving, talking to each other. Have them problem-solve together, interact with your content, and share about their businesses with each other (and with you!). And, of course, have food!

Every team member you bring along must exhibit top host or hostess behavior. You and your team should treat people graciously, warmly, and passionately serve them as if they were guests in your home. Roll out the red carpet when they enter the room. After all, it takes just three to 30 seconds to create a first impression…and 20 more encounters to change it!

Every team member you bring along must exhibit top host or hostess behavior. You and your team should treat people graciously, warmly, and passionately serve them as if they were guests in your home. Roll out the red carpet when they enter the room. After all, it takes just three to 30 seconds to create a first impression...and 20 more encounters to change it!

You and your team can use the GUEST principle to make sure you and your team members make that positive first impression.

Greet each person warmly.
Use their name (nametags are a godsend).
Eye contact.
Smile.
Thank and compliment.

Second, use the right curriculum.

I like to walk seminar attendees through my Five Steps to Freedom methodology in just under two hours.

The Five Steps to Freedom is a big-picture framework that walks them through the entire life-cycle of a business, from idea to exit. Any business owner will be able to find themselves in this framework and begin to relate to where their business is on the model. What’s more, they’ll be able to catch a vision for where they can go next. This means they’ll be able to relate to the presentation and feel like they’ve gotten useful, actional takeaways from it.

Third, close confidently.

in the last 15 to 13 minutes of your seminar, we present different levels of engagement. We present three options: (1) one-on-one coaching, (2) group-coaching, or (3) a complimentary coaching session for those who aren’t ready to enroll on the spot.

When you do this process correctly, you’ll sign up some one-on-one and group coaching clients on the spot. At worst, you’ll have a whole stack of red-hot leads to follow up with at a complimentary coaching session later! Like I said before, complimentary coaching sessions booked at the end of seminars close at a much higher rate than others.

Use this script to capture as many leads as possible: “Now, if you simply don’t have the time this morning or you have a business partner who needs to help you choose the program that works best for you, what I can do is give you the opportunity to schedule yourself into my calendar for a complimentary coaching session. We’ll use that time to pick the right coaching program for you.”

Fourth, track your results.

Once the seminar is done, review your KPI’s. You should compare actual vs. planned on the following metrics:

  • Registrants booked
  • Registrants attended
  • Complimentary Coaching Sessions booked
  • Clients signed

Over time, and with practice, your skills will increase — and so will your conversions! So what are you waiting for? It’s time to start running your own stunning seminars today!

Want the full Stunning Seminars system, complete with scripts, marketing, and the Five Steps to Freedom curriculum? Get a FREE 30-day trial of our comprehensive business coaching system, which includes Stunning Seminars!

Help Coaching Clients Craft a Strategic Plan

Help Coaching Clients Craft a Strategic Plan

Your coaching clients need a strategic plan. And if they don’t have one, or if their plan is inadequate, you should begin each coaching engagement by developing one.

Why?

Because you and your coaching clients need a roadmap to help both of you know that you’re making progress.

Without one, you’ll be at the mercy of your clients’ subjective sense of how things are going; with one, you can return back to clearly defined metrics to remind both of you whether or not the relationship is working.

This is so critical that it’s standard-issue in every coaching client I engage with. In fact, it’s the very first thing we tackle together, a core component of my onboarding process.

Of course, a strategic plan is about more than just proving to your clients your worth. It’s vital to helping them achieve success in business. If they want to get anywhere, with or without you, they need one–and a good one!

What’s a Strategic Plan?

A strategic plan is an evolving, written document that sets forth the vision, mission, and values of a company; long- and short-range goals; and KPIs to measure progress so that the team moves together as one.

We use and recommend Verne Harnish’s 1-Page Strategic Plan (1PSP) as the basis for this work. (Be sure to read Harnish’s Mastering the Rockefeller Habits before you start implementing this tool.) This fantastic at-a-glance document will help you and your clients have an immediate sense of direction and purpose.

A strategic plan is an evolving, written document that sets forth the vision, mission, and values of a company; long- and short-range goals; and KPI's to measure progress so that the team moves together as one.

Create the Strategic Plan with Your Clients’ Teams

To implement, hold a day-long workshop with your coaching clients and their teams. Use this session to completely fill in the 1PSP. Review the 1PSP with them, define terms, facilitate a conversation around each point, then fill in the document.

Use the Strategic Plan in Your Coaching

With the 1PSP in hand, now you can execute on it by using its KPIs in your weekly coaching sessions. Make sure your coaching clients are on track to hit each of their targets. Celebrate their accomplishments. Hold them accountable for any failures. Reflect, re-work, and re-tool as necessary.

Do a two- to four-hour session quarterly with your client and their core leadership team, just to check and make sure all the basics are still the same. Update as required — though often, if you’ve done your job right, these sessions are exciting opportunities for everyone to reflect on how far they’ve come with the help of your coaching!

Strategic planning is the backbone of any successful business. Be sure to utilize it in your coaching!

Looking for more great tips and tricks like these to make you a better coach? Get our FREE ebook, Secrets of a Business Coaching Rock Star.