Never, Ever, Ever Give Up

by | Aug 1, 2019 | Business Coach Training

Most business coaches give up too easily.

On their clients. On their events. On their marketing. On their follow up. Ultimately…on themselves.

An extreme example is the Great Recession that began in 2008. Don’t get me wrong, it was horrific (I got punched squarely in the face)…but the people who refused to give up rebuilt stronger than ever.

Grant Cardone is one guy who got hammered…almost went bankrupt…now he’s worth $500 Million and says he owes it all to the education he received due to 2008.

He ran a business event recently with 40,000 people. Had to do it in a football stadium to fit everyone!

I talk to people all the time who are still consumed by 2008 eleven years later. They let their psychology get the better of them and they gave up.

But here’s the good news: You can fail and get it wrong over and over again but if you get it right just ONCE–as in refuse to give up–you can go down as a legend.

Let me prove it.

Walt Disney went bankrupt due to a business he started called “Laugh-A-Gram.” Then got fired ’cause he “lacked imagination and had no original ideas.” (LOL!) The Walt Disney Company was turned down over one hundred times for financing. Disney now does $40 Billion in annual revenues.

Henry Ford built two car companies that failed…then created Ford.

Steve Jobs got fired by his OWN company?! Made a reasonable comeback.

H.J. Heinz of Heinz Ketchup…BANKRUPT. Now does $10 Billion in annual revenues.

Larry King declared bankruptcy in 1968 and then landed his own late-night show on CNN that you may have heard of.

Cindi Lauper was bankrupt in 1980 when she sang “Girls Just Want To Have Fun.”

Colonel Sanders was 60 when he started KFC.

Ray Kroc was 52 when he opened his first McDonalds. His real success came in his 60’s.

Jack Canfield and Mark Victor Hansen of Chicken Soup for The Soul fame were denied by every major publisher.

J.K. Rowling was a divorced, unemployed, single mom on welfare when she wrote Harry Potter. Hundreds of millions of copies later, plus over a billion dollars in sales from the movies, she’s one of the wealthiest authors in the world.

Rodney Dangerfield had failure after failure until his hit appearance on “The Ed Sullivan Show” when he was 46 years old.

Rowland Hussey had four retail failures in a row. Then came the store you know as Macy’s…

Zuckerberg and Bezos have more failed projects behind them than possibly any other duo in the history of business.

So, how would you like your name on this list as a LEGEND in the business coaching world?

You only need to be right ONCE.

And despite your recent birthday it most certainly is not too late according to Ray Kroc, Colonel Sanders and Walt Disney.

What do you REFUSE to give up on?

Bill Gates is famous for asking himself this question: “How can I create the intelligence [operating system] that will control all desktop computers?”

That’s a slightly better question than “How do I make a million dollars selling software?”

The question I ask myself multiple times every day and will continue to ask myself over the next decade(s) as it evolves, is: “How do I create the standard for the entire business coaching profession?”

The money is all well and good, but it’s truly secondary at this stage…it’s just the report card.

I care about the industry.

I care about the impact.

I care most about the small business owners that hire a business coach and the magic they perform together.

What about you? What’s your big question? What do you REFUSE TO GIVE UP ON?

Hint: If you center the question on OTHER people’s success…it’ll get you a heck of a lot further. “How do I make $10,000 per month and $120,000 per year with my coaching?” is a common and insanely lame question.

What's your big question? What do you REFUSE TO GIVE UP ON? Hint: If you center the question on OTHER people’s success…it’ll get you a heck of a lot further.

Something like this will get you a LOT further faster: “How can I find any small business owner $100,000 in 45 minutes without them spending an extra dollar on marketing or advertising?”


“How can I fill 10 local live events over the next 20 weeks and positively change the lives of a minimum of 100 local business owners that attend them?”

Refuse to give up and you’ll turn decades into days. Dollars into hundreds. Hundreds into thousands. Thousands into hundreds of thousands. Hundreds of thousands into millions.

You got that?

Never, ever, ever give up.

Want more inspiration and encouragement in your business coaching practice? Check out our FREE ebook, Secrets of a Business Coaching Rock Star!

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