Remember the Wright Brothers? You know, the guys who invented the world’s first airplane?
Well, back in 1903 the race was on all around the world to invent the first plane that could fly. Most people became utterly obsessed with “the engine.” People started building larger and larger engines with more and more horsepower and strapping them to planes, while completely ignoring the aerodynamics and the wings.
Well, this resulted in some of the fanciest and most powerful engines the world had ever seen, but it also resulted in planes that couldn’t get off the ground.
They were great to look at, but completely useless.
The Wright Brothers took a different approach. While the whole world was obsessed with engines, the Wright Brothers were obsessed with aerodynamics. They focused first on a plane that could glide WITHOUT an engine.
When they had the recipe right, they strapped an ordinary engine to it, and VOILA! The world’s first airplane was invented!
Now, I want you to pause for a moment and let this next point really sink in because it’s a big one and it’s almost the exact opposite of what everybody else out there is feeding you. Today in the business coaching industry we are repeating history all over again, like the obsession with putting engines on airplanes that can’t fly.
What Does this Have to Do with Business Coaching?
Most business coaches are totally obsessed with the hottest new online traffic sources and trendiest social media tricks, while completely overlooking their need for a predictable, proven system for converting their leads and coaching their clients.
Most business coaches are obsessed and frenzied over the latest new Facebook ads feature, the trendiest new way to retarget people, or the latest webinar software, when in reality they’re just strapping a larger and more powerful engine onto a fundamentally flawed plane.
They have no idea how to convert the leads they already get or coach them successfully.
First you have to focus on the “aerodynamics” of business coaching. And that boils down to two things:
1). A predictable, proven process for generating and converting quality leads.
2). A predictable, proven process for coaching those clients into raving fans.
Because in the end, it comes down to this. If you can’t predictably generate and convert leads and coach those clients into raving fans, then you don’t have a business and never will.
What it Takes to Win
If you’re not making the income that you want in your business coaching practice then let me ask you these two very simple questions:
1) How many Complimentary Coaching Sessions did you do in the last 7 days?
2) What did you do in the last 7 days to schedule Complimentary Coaching Sessions?
You see, in the business coaching game it’s easy to get distracted by all sorts of activities and new shiny objects, but the cold reality is that you need to do these two things above everything else. The rock stars in the business coaching game, the players with 6- and 7-figure incomes and true wealth have a predictable method for converting and coaching clients.
While the rest are out there watching the latest new marketing gimmick video, or reading every new business opportunity that comes into their email bin, or applying for another credit card to cover the bills since things aren’t working out, the rock stars are quietly, consistently spending their time and money generating Complimentary Coaching Sessions and closing their prospects into clients so they can bank $10k, $20k, $30k, or more, every single month. Then they are looking for business coaches that they can hire to help them consume the demand that they’ve created.
Bottom line? Be like the Wright Brothers! Focus on the fundamentals and the rest will soar.