Become a Business Coach by Turning Your Liabilities into Assets

by | Jul 10, 2016 | How to Become a Business Coach

When I first decided to become a business coach, the biggest challenge to my success was overcoming the head trash plaguing my daily thought life.

You know what I’m talking about: that little voice in the back of your mind that keeps whispering: you can’t do this…what are you thinking?…of course no one wants to do business with you…you NEVER should have taken this risk…and so on.

It’s debilitating.

After all, in the immortal words of Henry Ford:

“Whether you think you can, or think you can’t…you are right.”

If you’ve recently made the decision to become a business coach, or are considering whether or not it’s right for you, I hope you’ll recognize this one simple truth: success begins in your own mind.

You ever see someone with sloppy, subpar results? It’s because they’ve got sloppy, subpar thoughts floating around in their mind.

You ever see someone with stellar, focused, organized results? It’s because they’ve trained themselves to think stellar, focused, organized thoughts first.

This isn’t another pitch for fluffy, feel-good “positive thinking.” Vague, happy thoughts don’t get you anywhere, either.

But you simply can’t get around the undeniable truth that SPECIFIC RESULTS require SPECIFIC THOUGHTS.

A Simple Mental Reframe to Help You Become a Business Coach

Ask anyone who has ever built something of real, lasting value. Do you think they just haphazardly threw something together and hoped for the best? Or did it take precise planning, specific action, and focused resolve?

Did Michelangelo wake up one morning and just kinda-sorta chisel a little bit here and there off a block of marble to create the David?

Did monkeys pounding on a typewriter produce the Complete Works of William Shakespeare?

Then why do you think you can do the same thing in your business and be okay?

So if you’re not getting the results you want, it’s because you’re not thinking the right kinds of thoughts.

The solution?

Turn your liabilities into assets!

Just what do I mean by that?

I mean change the way you think! Recognize that what seems to you right now to be a big problem can actually be a blessing in disguise, if you view it differently.

When I began in the business coaching industry, I didn’t have any sales training, professional network, or corporate experience. It was terrifying…UNTIL I created the table below that allowed me to eliminate negative self-talk and re-frame my experience. This is a very powerful technique that is used by top performance coaches and even psychologists to help people get out from under the weight of hopeless/negative thought patterns.



If you’re struggling with fear or are finding it difficult to take the first step on your journey to become a business coach, why don’t you do the same with your self-proclaimed liabilites? First, list everything that makes you anxious and de-motivated. Then, reframe what you’ve listed by doing a simple reversal. It can help to print out your table and post it somewhere you can see it, so that when the negative self-talk returns, you can look at it and remind yourself of your reframe.Make this a consistent practice, and you’ll transform your thought-life–and in so doing, the rest of your life–on your way to becoming the best business coach you can be. Then, check out the rest of the mindset shifts and practical to-dos that will help you become a business coach in my FREE ebook, How to Become a Business Coach and put yourself in a position to be successful in this industry.

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