What are business coaching clients buying? No, really. Think about it. When you sit down with a prospective client to convince them to sign a contract with you, what are they spending their hard-earned revenue on? Yes, it’s business growth. Yes, it’s more freedom and less stress. But at the end of the day, prospective business coaching clients...

So you want to be a business coach. Of course you do! Business coaching is a rewarding, potentially very lucrative field that allows you to earn a great living while making a real difference in the lives of your business coaching clients (and the economy more generally!). But if you're like most beginning business coaches, you're probably...

If you've been following me for any amount of time, you probably realize that my success in building a successful business coaching firm wasn’t anything magical. It wasn’t luck, it wasn’t skill, it wasn’t experience, and it wasn’t talent. It was good old fashioned trial and error. The difference between me and other business coaches who haven’t...

One of the most effective ways to build your pipeline is the webinar—a tried and true strategy for adding value to your prospective clients and giving them a taste of how coaching will help them. But how do you fill those webinars up? Over the years, we've tested dozens of different marketing approaches, email sequences, and messages to drive...

Every coaching engagement should begin with a strategic plan. Why? Because a strategic plan clarifies the mission, vision, and values of the team as well as long and short range goals.  This allows you to ensure that everyone is on the same page—and to help you and your clients mutually define what success in your coaching engagement looks...