The old school business coach marketing mindset goes something like this, “Look! There’s a potential customer. I have to convince them see things my way, and then they'll buy what I'm selling.” Thankfully there's a new way of business coach marketing and sales, and it diffuses all the sales pressure. It’s called attraction marketing and it is all...
If you're like most business coaches, you often encounter prospects who are interested in your services...but who aren't in a position to hire you for a full-price, one-on-one coaching program. For average business coaches, prospects in this position are simply a "no"—a contact to file away and go back to a couple of times a year, just in case...
Hands down, the most important thing we’ve ever done to grow the Coaches’ Coach was to launch our membership site. It allows clients and prospects access to valuable content 24 hours a day, 365 days a year. It builds loyalty, creates massive value, and even supplies our business with a steady stream of hot, ready-to-buy prospects. Not only that,...
These days, you can look around and see lots of people calling themselves "coaches." They're spiritual gurus in your Instagram feed. They're self-help experts touting ways to achieve enlightenment, maximization, or peak performance. They have get-rich-quick or heal-yourself pills, potions, and processes. But there's a huge difference between...
Not too long ago, I had a business coach client email me with exciting news. He'd been working to secure strategic partnerships with CPA firms, and finally landed one. He said: "I just picked up a check for $2,625! My client is a CPA firm which I had approached about a strategic partnership--splitting coaching fees with the clients they bring us....
A business coach is a professional advisor who mentors business owners in growing their businesses so that the incremental cash flow more than pays for the customized business education the coach provides.
Hi Eric, I wanted to take a moment to express my gratitude for being a part of Coaches Coach. It's...
Hey, Eric: I was thinking of you this week as I sent a client my signed agreement with...
Shifting from a trainer to a coach? It seemed intimidating at first! I have to admit, it made me...