Why We Use StoryBrand with Our Coaching Clients (and Ourselves!)

Why We Use StoryBrand with Our Coaching Clients (and Ourselves!)

Most coaches have heard of Donald Miller’s StoryBrand framework. His book, Building a StoryBrand: Clarify Your Message So Clients Will Listen, came out in 2017 and since then it's been a cornerstone marketing model for large and small brands alike. Here at the Coaches' Coach, we implemented it in 2018 as a way to connect more deeply with our...

Help Your Clients Build Better Teams

Help Your Clients Build Better Teams

All business problems fall into one of three categories: time, team, and money. This was the driving insight of the 21 Silver Bullets I invented as a framework to help communicate the value of business coaching to prospective clients—and, ultimately, to coach them into more effective, profitable businesses. Of these three categories, team is one...

Setting a Vision for Your Business Coaching Practice

Setting a Vision for Your Business Coaching Practice

Here at the Coaches' Coach, we are relentlessly insistent that all of our coaches set a crystal clear vision for their business coaching practice. That's because, more than anything else, achieving your sales goals is about keeping yourself in a healthy, resourceful mental state––no matter what. We do that by focusing our thinking on the right...

Swipe These Prospecting Emails

Swipe These Prospecting Emails

Hate cold calling? Yeah, me too. (Actually, I don't cold call anymore...I leave that to an outsourced firm these days.) But even if you're not in a place where you can hire a firm, there's another way to generate warm leads from cold propsects. Try email! Email Still Works Despite claims to the contrary, email still works. People open, read, and...

How to Get Referrals for Rock Star Associate Coaches from Your Existing Network

How to Get Referrals for Rock Star Associate Coaches from Your Existing Network

The best and most effective way to turn your business coaching practice into a legitimate enterprise that can run with or without you is to recruit associate coaches into your firm. A business coaching firm is no different from a law or accounting firm, in that you're creating an organization in which accomplished professionals provide important...

Why Being a Business Coach is Like Being Iron Man

Why Being a Business Coach is Like Being Iron Man

Being a business coach is kind of like being Iron Man. (Or, for our female business coaches, Ironheart.) No, seriously! As a business coach, you're a superhero. You fly in and rescue people from their struggling businesses with super cool business growth technology, profit-maximizing tools, and advanced knowledge. But just because you're a...

More About Business Coaching

RESULTS

Coaches’ Coach = Family

Coaches’ Coach = Family

One word: FAMILY. You’ve got a family here. You can have conversations with them, get advice from...