The 8 Lead-Generation Strategies You Need to Be Using

The 8 Lead-Generation Strategies You Need to Be Using

Lead generation is the most important aspect of building a successful business coaching practice—and for many business coaches, the most elusive. Over the years, we've experimented with tons of tactics to help business coaches generate the leads they need to grow. And we've found that these eight are consistently the most effective. If you're...

Three Ways to Specialize as a Business Coach

Three Ways to Specialize as a Business Coach

If you're struggling to attract business coaching clients, chances are good at least one factor is that your marketing is too generic. That is to say, you haven't clearly and comprehensively defined your target audience. The fact of the matter is that you can't be all things to all people; you need to specialize as a business coach so that you...

How to Bust the Top 5 Objections to Business Coaching

How to Bust the Top 5 Objections to Business Coaching

It's an inevitable part of the sales process: you're talking with a prospective client, it seems to be going well...and then, all of a sudden, they hit you with a barrage of objections to business coaching. How to handle it? What should you do? First, be prepared. Understand and practice the three A's of objection-busting: Agree, Answer, Ask. And...

Help Your Clients Increase Their Gross Profit Margin

Help Your Clients Increase Their Gross Profit Margin

Welcome to this special post on the importance of gross profit margin, co-written by Karl Bryan and Eric Dombach. Use this as you do end-of-year budgeting and forecasting with your coaching clients! High Gross Profit Margin: The Metric that All Successful Companies Share All successful companies have ONE THING in common: a high gross profit...

Four Steps to a Sold-Out Webinar

Four Steps to a Sold-Out Webinar

Have your webinars become a little ho-hum? Maybe you're not pulling in the numbers you used to. Perhaps you've even given up, because it's the usual suspects time after time--existing clients or tire-kickers whose presence doesn't help you close new coaching contracts. Yet webinars remain one of the most effective ways to generate business IF you...

Why We Use StoryBrand with Our Coaching Clients (and Ourselves!)

Why We Use StoryBrand with Our Coaching Clients (and Ourselves!)

Most coaches have heard of Donald Miller’s StoryBrand framework. His book, Building a StoryBrand: Clarify Your Message So Clients Will Listen, came out in 2017 and since then it's been a cornerstone marketing model for large and small brands alike. Here at the Coaches' Coach, we implemented it in 2018 as a way to connect more deeply with our...

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Coaches’ Coach = Family

Coaches’ Coach = Family

One word: FAMILY. You’ve got a family here. You can have conversations with them, get advice from...