One of the most effective ways to build your pipeline is the webinar—a tried and true strategy for adding value to your prospective clients and giving them a taste of how coaching will help them. But how do you fill those webinars up? Over the years, we've tested dozens of different marketing approaches, email sequences, and messages to drive...

Every coaching engagement should begin with a strategic plan. Why? Because a strategic plan clarifies the mission, vision, and values of the team as well as long and short range goals.  This allows you to ensure that everyone is on the same page—and to help you and your clients mutually define what success in your coaching engagement looks...

Welcome to the first in a series of four posts designed to help your coaching clients make it through the last surge of the Coronavirus pandemic. As the Coronavirus pandemic presses on, there's good news and bad news for your SME coaching clients—and, indeed, the entire world—on the economic front. First, the good news. After the initial shock of...

Game-changing performance, it's a theme that business coaches should find very familiar. In fact, it's the driving force behind why the majority of clients turn to a business coach for support. It is easy to talk about "game-changing performance;" however, it is another thing entirely to actually live it out day-to-day. As coaches, we deserve to...

Did you know that one of the best ways to generate qualified leads is to write ebooks? Here at the Coaches' Coach, ebooks are an important part of our business model. They help prospective clients get to know us, understand our process and philosophy, and gain value—even before meeting us or spending a dime. Whether you're in a specific market...