If you’re to become a business coach, here’s one simple daily habit that will bring you more and higher business coaching clients and fees, and virtually guarantee your success…
Work the phone each and every morning until you book at least two Complimentary Coaching Sessions into your calendar!
This is the single-most important habit of my life as a business coach. More than any other habit, this one accounts for the 140% per year growth of my business coaching firm from 2001 to 2005 which culminated in a sale of the firm to my coaches for $1 million USD.
Now before you get alarmed that I’m suggesting you spend hours of your precious time cold calling, understand that I have almost NEVER cold-called during my entire career. In most instances, someone else has done the cold calling, and my work is making follow-up calls to warm leads and prospects at various stages in their decision-making process. We call this “warm calling” and that’s what you want to be doing with your phone each and every day. I’ll tell you more about how to make that happen in a minute, but first…
Why Will this Habit Help You Become a Business Coach Successfully?
Because marketing is just simple math.
When I first started my coaching business, my business coach was a former sales manager at a large Fortune 1000 company. He used to say to me, “Sales and marketing are just numbers games, so do the math and make the numbers work.”
I remember doing the math. If I booked just two Complimentary Coaching Sessions each day, I’d end up with 10 appointments per week.
Very quickly, I noticed that about half of my appointments would cancel. Over time, of course, I got better at positioning these appointments using various marketing techniques, and the percentages improved.
Still, I reasoned that if my 10 appointments turned into 5 actual appointments and I converted just 20% of them, I would get an average of 1 new client every week. And guess what? It worked!
In my fourth month as a business coach, I landed my first four clients. After that, I kept booking at least two Complimentary Coaching Sessions with small business owners each day and pretty soon I was banking $10,000 per month, then $20,000 per month, then $30,000 per month in business coaching fees!
So, if I could get you to do just one thing that would virtually guarantee your success as a business coach, it would be this: set aside the first 3 to 4 hours of each day to work the phone and keep doing it until you book at least two face to face appointments for that day. When you’ve got your two for the day, you can do other things!
Then, when you’re banking $10,000 per month or more, you can reduce the requirement to booking just one face to face appointment per day. This way you’ll maintain your sales momentum.
Get Appointments WITHOUT Cold Calling
Here’s the strategy I promised you about working the phone ONLY with warm prospects and leads.
Connect and Sell is a fantastic service we can’t recommend highly enough: it uses an auto-dialer and live, professional pre-screeners to ensure that you ONLY get connected with business owners who are genuinely interested in talking to you. Every call that gets transferred to you is a business owner who’s said YES–they’d like to talk to you and learn more! It’s a fantastic way to leverage your time each morning as you reach your goal of two appointments per day.
Regardless of the strategies you use to secure two appointments per day, this habit will pay off in a thriving, profitable practice and the rewards you’ve been seeking from your business coaching career.