How to Become a Business Coach in a Simple Formula

by | Jul 31, 2014 | How to Become a Business Coach

Over the years coaching business coaches, I’ve been approached by literally hundreds of business coaches asking me to share how I “really” built my business coaching firm.

I tell them it all boils down to a simple formula for how to become a business coach.


That’s it.

It sounds self-explanatory and easy enough to do, but sometimes it’s not so obvious.

I’ve watched dozens of business coaches struggle to put food on the table because they just don’t understand (or, more accurately, won’t apply) this core principle to their daily lives.

So take a moment with me and analyze what this ISN’T saying.

1. It’s not saying to do the WRONG THINGS.

That means you have to be willing to admit a mistake and learn from it — cut your losses as soon as you realize a strategy or approach you’re testing is a no-go.

But be careful.

You have to be sure you’ve diagnosed the CORE PROBLEM in order to determine what the “right” and “wrong” things are.

Here’s an example.

Some people test a given marketing medium — we’ll say telemarketing for now, but it could be just about anything — and because they don’t get immediate success, decide that telemarketing itself just “doesn’t work.”

Well, it could be that telemarketing doesn’t work — but it’s probably more likely that your approach to telemarketing is what’s at fault, NOT the medium itself.

So how can you tell the difference?

Look at those who are successful. Model what they’re doing. If they’re using a medium with great success, and you’re struggling, realize it’s probably not the medium… it’s YOU.

Sure, you might have to swallow some pride and admit you did it wrong, but oh well. I’m willing to swallow a little pride to make a million bucks… aren’t you?

2. It’s not saying to do TOO MUCH.

Note that my advice is to do the right things in SMALL AMOUNTS.

One of the biggest mistakes I see business coaches make is running recklessly, ferociously, and in every direction for a few weeks or months and then, because they simply can’t sustain the effort (and because they’ve planned so poorly), they go down in flames.

I’m not saying you shouldn’t be fiercely focused on your efforts to become a business coach by growing your business, because you absolutely should.

But you need to direct some of that energy and capital toward proper planning and careful execution if you’re going to be successful.

3. It’s not saying to move in SHORT BURSTS.

Most of us are familiar with the “feast or famine” syndrome that seems to plague independent business professionals everywhere. Quick bursts here and there will NOT fuel long-term growth.

The trick is to perform consistently over time, always improving as you go.


Commit my formula to memory. Put it on a big sign in your home office. Let it be the foundation of absolutely everything you do and it will make millions for you, just as it has for me.

Please leave your comments in the comment box below. I’d love to hear from you. What are some of your secrets to success? What has been working for you and what hasn’t?

Are you ready to move on to even juicy stuff?

In my free ebook, Secrets of a Business Coaching Rockstar, I get into all the nitty-gritty details about the EXACT steps and strategies I used to grow my business from $0-$1 Million in 4 years. If you’re ready to take that next step to success, you can download it here –> Secrets of a Business Coaching Rockstar

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