I got an email this past week from a successful business coach banking about $150k per year.
“I need to bring on about 5 clients quickly (within a month) and I’m wondering what you’d do to make that happen?”
Based on the last 10+ years of experience providing business coach training for 1000’s of business coaches, here are the top 3 strategies I’d recommend to land clients fast if you’re in a revenue pinch.
Each of these three business coach marketing strategies work just fine alone, but they’re dynamite when you mix them together!
1) Go through your warm database and start helping business owners on the phone — for free!
You’ve gotta show business owners how you can help them before you can expect them to buy from you, of course. Use our Silver Bullet Call script (download our Silver Bullet Call “Cheat Sheet” for FREE) to start helping business owners over the phone at no charge. At the end of these short phone calls, you’ll book face-to-face, Complimentary Coaching Sessions with prospects where you can help them further and then sign them into one of your business coaching programs.
Prioritize your calls as follows:
Start with your old business coaching clients and give them a call to see how you can help them. Many of them will be ready to get back into coaching with you! Next, call any past Complimentary Coaching Sessions that you didn’t manage to convert on the spot. Some of them will now be ready to start coaching! Next, go through your database and see who’s been reading your blog posts and emails. If they’ve been to a webinar or seminar, you’ll have their phone number and you can call them. Lastly, call those with whom you’ve done Silver Bullet calls in the past. Many of them will be glad to hear from you and ready to meet face to face. Obviously, cold calling is always the very last resort. You should never have to do this if you’re generating plenty of warm business coaching leads in other ways.
Set a goal to book at least one Complimentary Coaching Session (CCS) per day — and don’t stop calling business owners each morning until you do! With a little practice, your conversion rate using our business coaching tools and systems should be 25% to 75%, depending on your level of skill. For business coach training on setting up Complimentary Coaching Sessions with prospect business owners, grab our free ebook HERE.
2) Make a list of your top 20 current or past business coaching clients and set up referral meetings.
In other words, rank your list of business coaching clients based on these qualities: they have a solid business with great growth potential, they’ve received heaps of value from your professional business coaching and they sincerely appreciate it. These clients will love what you’ve done for them and be glad to help you.
Call each of these clients and set up a separate meeting (face-to-face, if possible) during which they’ll give you referrals for their colleagues and vendors who they think need your business coaching and mentoring. Using our referral system, you should get at least 10 leads from each meeting! See this post for a complete run-down of the entire referral strategy.
3) Join a couple networking membership groups (i.e. BNI, LeTip, etc.) and attend at least 3 networking events each week.
When you join a group like BNI or LeTip your goal will be to do everything you can to help your fellow members grow their businesses. The best way to do this is by booking face-to-face meetings with them and giving them a Complimentary Coaching Session (CCS). Remember, this is NOT the normal stuff that most members do during the standard get-to-know-you meetings! Your objective is to get them excited about what you do as a business coach.
Of course, you may be able to convert some of your fellow members…but what you’re really after is their referral power! After your CCS, take them through the process listed as #2 above. You’ll be amazed at how many quality referrals you get from them after you’ve done a Complimentary Coaching Sessions (CCS) with them and they understand the power of what you do as a business coach!
In addition to networking membership groups like BNI or LeTip, you can also identify a whole bunch of other networking events, such as those sponsored by your local Chamber of Commerce. Meet as many people as you can, as fast as you can. You should get at least 10 leads from each meeting like this if you’re following the process we teach on how to get the most out of your networking events. Here’s some business coach training on a networking strategy that really works.
If you’re ready to do all of this on your own, then go for it! If you get stuck or need support in the form of systems and expert help on mastering these skills quickly, then contact us. We’ll hook you up with a Cash and Clients Strategy Session with one of our certified Coaches’ Coaches who will help you get things rocking in a hurry!