The “Mother of Career Coaching” On How to Become a Business Coach

by | May 7, 2014 | How to Become a Business Coach

Have you ever been surprised by a “chance” opportunity to hang out with someone amazing and cool? Just recently this happened to me.

A mutual friend introduced me to Susan Whitcomb, founder and CEO of The Academies, Inc. Susan has been dubbed the “Mother of Career Coaching” and has been in the coaching business for over 13 years. She’s been quoted in the New York Times, Wall Street Journal, and U.S. News & World Report as an expert in the coaching business, but we had never met.

I agreed to an interview with Susan and was stunned by the experience. It turned into a discussion with the“Mother of Career Coaching” on how to become a business coach. Susan is a VERY gifted interviewer – so warm… kind… affirming. In that 1 hour interview, she brought insights out of me that I had no idea were there!

Listen to the interview HERE:

Here are some of the things we covered that I think you’ll love:

1.    How to find your own “why” – the motivation to begin and stick with the process of growing your business coaching business…

2.    The 2 most important things for new and aspiring coaches to get right when launching a coaching business: (1) Proper Preparation and (2) Mastering Your Craft and how to get these 2 things right…

3.    How you make it through the start-up phase of your coaching business if you’re cash-tight and under-funded. A couple go-to strategies you can use to generate cash quickly by landing new coaching clients…

4.    The difference between winners and losers in the business of business coaching and how to make sure you’re doing what winners do each and every day… (-:

5.    How to use the business coaching biz-dev formula (250-50-10-2) to methodically and predictably land clients…

Over the last 13 years as a thought-leader and pioneer in the business coaching industry, I’ve done dozens, if not 100’s of interviews like this, but this is easily one of my favorites. Value-packed, warm, and very encouraging…

Listen to the interview HERE:



P.S. At the very end of this interview, I made a super-special offer to Susan’s group worth $4,000 including some of my very best video training courses on digital marketing, overcoming sales objections, etc. If you want any of these courses, just let me know and we’ll hook you up!

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