Hey, rock star coaches! In several of my recent business coach training posts, I’ve told you that LeadPages continues to impress me with its ease of use for people getting set up to become a business coach. We love how easy it is to use LeadPages to set up lead-gen squeeze pages and even for temporary use as your main web page if you’re in a hurry. LeadPages also does an amazing job of adding value to their members.
They’ve just released their fourth course by their Marketing Educator, Bob Jenkins. We’re adding this to our list of recommended business coaching courses you should gulp down because it shows you how to set up an entire email marketing plan for your business—whether you’re brand new to email marketing, or you’ve been list-building for a while (but with lackluster results).
This 9-part course, for which most business coach training gurus would charge hundreds, if not thousands of dollars, is available to you at no cost HERE.
I can tell you from my experience doing business coach training for more than 10 years that email is still one of the best ways to reach your potential customers. Everyone still checks their inboxes. 😉
In this 9-video course, Bob covers everything you need to know about growing and nurturing your email list to grow a business coaching or consulting practice, or any business for that matter.
And the best part?
Again, LeadPages is letting me give away this entire 9-video course FREE here.
Here are a couple things you’ll learn from this business coach training course on email marketing:
- Why you may be losing subscribers due to poor list follow-up, and how you can fix the issue this week…
- When you should use what kind of emails, including autoresponders and broadcast emails…
- How to use email to move subscribers through your sales funnel, so they become paying customers…
As a bonus, you’ll love the interviews with two LeadPages email sales experts, who tell you what’s working best in their fields (marketing automation and one-on-one sales), and how you can apply these techniques to your business today.
Again, LeadPages is giving away this phenomenal 9-part course at no cost whatsoever. So, as a business coach coach, I’m highly recommending that you jump on this.
You can watch all 9 videos without opting in, right HERE.
Oh, and if you decide to download the entire course, you’ll also get all 9 videos, 9 MP3s, 9 transcripts, and 12 PDFs including a mindmap and much more—again at no cost.
P.S. As a business coach coach, I’m committed to helping you be all you can be. That’s why I’d also suggest that you grab a copy of my FREE ebook: Secrets of a Business Coaching Rockstar. You can get it HERE. This way you can see how email marketing fits into the larger picture of what you’re trying to build.
This past week, Simon Meadows, one of our certified coaches’ coaches, was telling me about a dramatic shift he’s begun to notice in just the last month. As he described the change, I thought, “Ah, yes, I remember seeing this exact same shift in 2003 and it changed the entire business coaching landscape for the next 6 years.”
Here’s how the use of business coaching systems will change in 2015:
From 2009 to 2014, you’ve been selling and delivering business coaching in a recessionary environment.
From 2015 forward, you’ll be selling and delivering business coaching in an expansionary environment.
Get ready! According to a recent article by Kiplinger, one of the most respected business and economic prognosticators on the planet, “Faster Growth Looks to Stay for Awhile.”
As these sands begin shifting under your feet, your approach to selling and coaching MUST pivot, or you’ll be in for a rude awakening. If you were a business coach in the expansionary environment of 2003 through 2008, you’ll remember that it was a wild, exciting, delicious ride up for those of us who were ready! But you have to be poised to ride the wave, of course.
Here’s how to get ready for what’s coming…
In a recessionary environment, most business coaches make their living by selling and delivering business coaching focused on: 1) aggressive, effective marketing and sales to drive revenue in an environment stubbornly frustrating to growth efforts and 2) fastidious discipline around cash flow forecasting and cost-containment. In a nutshell, the focus is on the lower 3 steps of the 5 Steps to Freedom: CREATION, DISORDER and CONTROL
From 2009 through 2014, the Silver Bullets you were probably most focused on were the ones that map to the 3 steps:
- USP and Guarantee
- Current Business Plan
- Break-Even Plan
- Revenue and Profit Budget
- Tactical Marketing Plan
- Sales Management System
- Team Building System
- Cash Gap Plan
You can learn more about these Silver Bullets HERE.
In an expansionary environment, to win new accounts and delight customers, business coaches must shift their message and focus of delivery on: 1) the acquisition of the human capital and 2) the optimization of productivity.
As such, you’ll need to focus on the top 3 steps of the 5 Steps to Freedom: CONTROL, PROSPERITY, and FREEDOM.
The Silver Bullets you’ll need to dust off and fall in love with again are:
- Employee Acquisition Plan
- Psychometric Profiling Process
- KPI System
- Performance Incentive Plan
- Strategic Plan
- Team Meeting Rhythm
- Time Management Plan
- Organizational Plan
- Operations and Training Manual
- Lean Manufacturing Program
- Apprenticeship Plan
- Leadership Development Plan
- Comprehensive Exit Strategy
You can learn more about these Silver Bullets HERE.
The thing that tipped me off was Simon’s experience conducting Complimentary Coaching Sessions with several quality companies over the past couple months. “They didn’t want to talk about aggressive growth strategies or how to squeeze more out of their budget. All they wanted to talk about was how to cope with the growth they’re experiencing and avoid being consumed by the demand of their business on their personal lives.”
Yep! Such is life as a business coach in times of economic expansion. Helping business owners cope with growth is gloriously fun and so much better than helping people scrap and fight to survive another day.
SO, now’s the perfect time for a refresher on the 5 Steps to Freedom AND it’s time to dust off the 21 Silver Bullets you haven’t needed for the past 5 years! Click HERE for your FREE 10 Day Trial of the Coaches’ Coach System and get ready for how business coaching will change in 2015!