Your first objective in business coach marketing is to develop an unlimited marketing budget.
It sounds like a pie-in-the-sky promise, but it’s actually a sound business principle. In fact, I’d go so far as to say it’s how all profitable business operate–whether they know it or not.
To understand the power of this principle, I want you to consider marketing from a whole new perspective.
Contrary to popular belief, marketing isn’t about being “creative” or sneaky or pushy. Instead, it’s about investing your dollars or time to acquire clients–a simple transaction that can be replicated over and over again (in fact, it must be for any business to survive, including yours).
So stop thinking about marketing as a chore or a mystery. It’s as much a science as it is an art form.
And once you begin to establish some basic metrics, you can act with total confidence that you’ll always have the money you need to create more business.
The Unlimited Marketing Budget Explained
Let me show you how this works in concrete terms.
Let’s say your average new client earns you an average income of $1500 per month. And let’s say, on average, they stick around for three months.
That means every new client is worth $4500 to you (we all know these are extremely conservative figures, but I’m doing that for a reason, so stick with me here).
Based on these metrics, how much can you afford to spend on marketing?
Well, theoretically, you could spend up to $4500 to bring in a new client–and still break even!
Of course, you want to do much, much better than that. But let’s say you have to spend $2000 to secure a new client through advertising, direct mail, telemarketing services, whatever. You might feel nervous “going in the hole” $500 on the first month’s transaction.
However, once you realize you’re not $500 in the hole, but $2500 ahead, suddenly you’re empowered to increase your marketing budget so that you continue to bring in $4500 clients that only cost you $2000!
Do you see?
This is a game changer.
You’re no longer asking, “How much should I spend on marketing?”
Now you’re asking, “How fast can I spend it?”
How fast can I spend my way to six figures?
Or a million?
You have an “Unlimited Marketing Budget!”
You're no longer asking, "How much should I spend on marketing?" Now you're asking, "How fast can I spend it?" How fast can I spend my way to six figures? Or a million? Or more!
This is precisely the principle I used to grow my business so quickly…and a concept I teach to all my coaches to empower them to be aggressive marketers in their practices, too.
Of course, if you’re like most coaches, there’s just one question in your mind:
How do I find campaigns that work…and work predictably?
I’ve found that there are seven tactics of effective business coach marketing, each of which I explain in depth in my free ebook, Secrets Of A Business Coaching Rock Star. Give it a quick download, and begin to tap into your unlimited growth potential!