If you’re like most business coaches, your online strategy for your business coach marketing efforts are probably top of mind, constantly. You absolutely must have a great website, a social media presence, a blog, and an email marketing strategy. But to really maximize your efforts, you need some great analytical tools.
The Internet is a gold mine of information, but you have to know how to get to it. Analytics tools do several different things. One expert in the field put it this way, “The analysis of qualitative and quantitative data from your website and the competition to drive a continual improvement of the online experience of your customers and prospects which translates into your desired outcomes (online and offline).” [SOURCE]
In other words, analytics will help you improve your business coaching practice by generating usable data to help you map out exactly how to reach your goals.
Here at The Coaches’ Coach we recommend 3 Analytics Tools:
1) Google Analytics. Google is the first analytics tool most people go to because of Google’s ubiquity—and because it’s free and does a great job. It can generate customizable data based on content, social media, conversion, advertising and more. This is great place to start.
2) Woopra. This product is the next step up. It does offer a free package for non-commercial use but the rest of the products will cost a monthly fee. However, users rave about the elegance of the user interface, impressive live tracking, and customizability.
3) Facebook Insights and Twitalyzer. These two tools do exactly what you think they’ll do: hone in on your social media efforts and help you figure out if what you are posting is reaching your customers. Both are free and easy to use. They are a must to help your social media efforts really take off.
You can maximize your efforts and achieve greater efficacy on the Internet, you just need to know how. Data-driven analyses of your marketing and lead generating efforts are the best way to do this. They are worth the money and time your business will invest in them.
Which analytics tools work best for your business coaching business?
Looking for more great tips on becoming a business coach? Check out our FREE ebook, How to Become a Business Coach.