Strategic Partnerships: A High-Leverage Way to Win More Clients

Strategic Partnerships: A High-Leverage Way to Win More Clients

Not too long ago, I had a business coach client email me with exciting news. He'd been working to secure strategic partnerships with CPA firms, and finally landed one. He said: "I just picked up a check for $2,625! My client is a CPA firm which I had approached about a strategic partnership--splitting coaching fees with the clients they bring us....

Business Coach Marketing: Why You Should Use a Hybrid Approach

Business Coach Marketing: Why You Should Use a Hybrid Approach

One of the best business coach marketing strategies is to employ a hybrid approach—that is, to use both automated online and direct-touch "old school" marketing tactics to generate and nurture leads. I've long advocated the use of telemarketing, direct mail, and "bold walking" (physically going into businesses and offices as a means of meeting...

Help Your Coaching Clients Crush the Competition

Help Your Coaching Clients Crush the Competition

In an economy like ours, business owners want to get aggressive. They want to build their companies and increase profitability. And as part of this, they want to know how you can help your coaching clients crush the competition. At the heart of this is marketing. But not just marketing for its own sake. At its most effective, marketing is nothing...

Collect Business Coaching Testimonials that Do the Selling for You

Collect Business Coaching Testimonials that Do the Selling for You

One of the best ways to establish your credibility is to collect and share killer business coaching testimonials. Testimonials are powerful for a number of reasons... They help your prospects believe in you and in themselves.  The number one reason you lose sales is lack of belief. Business owners don't really believe that you can help them; or,...

Digital Marketing Tips for Business Coaches

Digital Marketing Tips for Business Coaches

Here are our top digital marketing tips for business coaches, both new and aspiring. After all, the internet is a powerful tool for ongoing, perpetual lead-generation--and needs to be included in your marketing mix. But BEWARE: digital marketing is a complex game. If you go in unprepared, it can suck up weeks of your time and produce little in...

Business Coach Marketing Like a Professional Poker Player

Business Coach Marketing Like a Professional Poker Player

People often ask me how to win at the high stakes game of business coach marketing. And they're often surprised when I respond that one of the best tips on how to win at marketing can be learned from successful poker players. Let me explain. About a decade or so ago I got a bit obsessed with poker. For an ex-mathematician like me who then went on...

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Coaches’ Coach = Family

Coaches’ Coach = Family

One word: FAMILY. You’ve got a family here. You can have conversations with them, get advice from...