The old school business coach marketing mindset goes something like this, “Look! There’s a potential customer. I have to convince them see things my way, and then they'll buy what I'm selling.” Thankfully there's a new way of business coach marketing and sales, and it diffuses all the sales pressure. It’s called attraction marketing and it is all...
Hands down, the most important thing we’ve ever done to grow the Coaches’ Coach was to launch our membership site. It allows clients and prospects access to valuable content 24 hours a day, 365 days a year. It builds loyalty, creates massive value, and even supplies our business with a steady stream of hot, ready-to-buy prospects. Not only that,...
Not too long ago, I had a business coach client email me with exciting news. He'd been working to secure strategic partnerships with CPA firms, and finally landed one. He said: "I just picked up a check for $2,625! My client is a CPA firm which I had approached about a strategic partnership--splitting coaching fees with the clients they bring us....
One of the best business coach marketing strategies is to employ a hybrid approach—that is, to use both automated online and direct-touch "old school" marketing tactics to generate and nurture leads. I've long advocated the use of telemarketing, direct mail, and "bold walking" (physically going into businesses and offices as a means of meeting...
In an economy like ours, business owners want to get aggressive. They want to build their companies and increase profitability. And as part of this, they want to know how you can help your coaching clients crush the competition. At the heart of this is marketing. But not just marketing for its own sake. At its most effective, marketing is nothing...
One of the best ways to establish your credibility is to collect and share killer business coaching testimonials. Testimonials are powerful for a number of reasons... They help your prospects believe in you and in themselves. The number one reason you lose sales is lack of belief. Business owners don't really believe that you can help them; or,...
Hey, Eric: I was thinking of you this week as I sent a client my signed agreement with significantly increased rates for our…
Shifting from a trainer to a coach? It seemed intimidating at first! I have to admit, it made me pretty anxious. But that’s where the…
And I made my email signature using a company I saw on an Eric video. With you guys, I don’t have to invent stuff. I just gotta execute…
