Help Your Coaching Clients Crush the Competition

Help Your Coaching Clients Crush the Competition

In an economy like ours, business owners want to get aggressive. They want to build their companies and increase profitability. And as part of this, they want to know how you can help your coaching clients crush the competition. At the heart of this is marketing. But not just marketing for its own sake. At its most effective, marketing is nothing...

Collect Business Coaching Testimonials that Do the Selling for You

Collect Business Coaching Testimonials that Do the Selling for You

One of the best ways to establish your credibility is to collect and share killer business coaching testimonials. Testimonials are powerful for a number of reasons... They help your prospects believe in you and in themselves.  The number one reason you lose sales is lack of belief. Business owners don't really believe that you can help them; or,...

Digital Marketing Tips for Business Coaches

Digital Marketing Tips for Business Coaches

Here are our top digital marketing tips for business coaches, both new and aspiring. After all, the internet is a powerful tool for ongoing, perpetual lead-generation--and needs to be included in your marketing mix. But BEWARE: digital marketing is a complex game. If you go in unprepared, it can suck up weeks of your time and produce little in...

Business Coach Marketing Like a Professional Poker Player

Business Coach Marketing Like a Professional Poker Player

People often ask me how to win at the high stakes game of business coach marketing. And they're often surprised when I respond that one of the best tips on how to win at marketing can be learned from successful poker players. Let me explain. About a decade or so ago I got a bit obsessed with poker. For an ex-mathematician like me who then went on...

Your Prospects Are Like Cats…Business Coaching Systems for Marketing

Your Prospects Are Like Cats…Business Coaching Systems for Marketing

When I evaluate business coaching systems for marketing, believe it or not, I always think about an unlikely metaphor -- the Cat! When it comes to the coaching business, you can learn a lot from a cat. How to sell, for starters. You see, cats and dogs are very different. We have one of each in our house. If I want the dog to come to me, it’s...

Business Coach Marketing: The STUPID “Cold Calling Blitz”

Business Coach Marketing: The STUPID “Cold Calling Blitz”

Of all the business coach marketing techniques that I dread the most, a COLD CALLING BLITZ tops the list. Few things strike terror in the hearts of business coaches more than these words: COLD CALLING BLITZ! If there was one thing I've always HATED throughout my career in sales, it was the stupid and idiotic cold calling blitz. Now, as a business...

More About Business Coaching

RESULTS

Coaches’ Coach = Family

Coaches’ Coach = Family

One word: FAMILY. You’ve got a family here. You can have conversations with them, get advice from...