Have your webinars become a little ho-hum?
Maybe you’re not pulling in the numbers you used to. Perhaps you’ve even given up, because it’s the usual suspects time after time–existing clients or tire-kickers whose presence doesn’t help you close new coaching contracts.
Yet webinars remain one of the most effective ways to generate business IF you know how to do them right. Follow my simple 4-step formula to get back on track!
Build Your Database
If you’re low on participants, it’s probably because you’re low on prospects. You should always be driving new contacts to your database, because webinars are fantastic at warming up cold leads. Not sure how? Try these tactics:
- Use LinkedIn and Facebook groups to network and connect with business owners in your target market.
- Create a lead magnet, such as an ebook (or even a previous webinar you recorded!) to populate your database.
- Use Facebook or LinkedIn ads to drive traffic to your webinar registration page.
Market Your Webinar Well
Maybe your list looks okay, but your copy just isn’t converting. No problem, I solved that for you. Swipe my proven formula for filling webinars!
The main things to remember are that you should include highly educational, value-added emails as part of your marketing process. Don’t just pitch–educate!
Another way our team improved our show rate from 25% to 40% was to have sales staff pre-call each registrant before the webinar to get to know them better.
Update Your Presentation Regularly
Whatever you do, don’t rehash the same tired content you used last year–or, heaven forbid, last decade. You don’t have to entirely reimagine your presentation every time you host a webinar, but you should be updating your presentation with current anecdotes, stats, insights, graphics, and examples.
Whatever you do, don't rehash the same tired content you used last year--or, heaven forbid, last decade. You don't have to entirely reimagine your presentation every time you host a webinar, but you should be updating your presentation with current anecdotes, stats, insights, graphics, and examples.
If your presentation looks like it was built in 2008, well then…
Crush Your Follow Up
After the call, download the webinar attendance list from Zoom and sort based on engagement. Send the recording to those who asked for it. Conduct your Complimentary Coaching Sessions with everyone who booked one, then reach out to all registrants to invite them to a follow-up conversation.
Most importantly, track your progress over time. Take note of which topics seemed to hit and which messages seemed to convert so that you can iterate and refine your process over time.
Did you know that I have a complete webinar system that you can swipe? It’s only for members, though–so get your FREE 30-day trial in our membership site to see exactly what tools, sales scripts, and templates we use to create killer webinars our prospects love!