Are the holidays bad for business coaches?
Or is it just an excuse to take your foot off the gas pedal?
Many business coaches treat the period from November 25 to January 3 or so as one big extended holiday.
And according to Wendy Weiss, The Queen of Cold Calling™, here are the most common excuses made by people to justify their doing less work during this protracted “holiday.”
1. No one’s doing any work. It’s the holidays.
2. Nothing gets done till January. It’s the holidays.
3. No one sets appointments till the New Year. It’s the holidays.
4. Too much to finish up to take the time to prospect. It’s the holidays.
5. Prospects are taking time off. It’s the holidays.
6. I’m taking time off. It’s the holidays.
7. My assistant is taking time off. It’s the holidays.
8. Their assistant is taking time off. It’s the holidays.
9. No one wants to be bothered. It’s the holidays.
10. No one is thinking about work. It’s the holidays.
11. Prospects leave the office early. It’s the holidays.
12. Prospects go to the office late. It’s the holidays.
13. Everyone is having office parties. It’s the holidays.
14. No one’s thinking about business. It’s the holidays.
Most of these are just plain B.S. — and a convenient excuse to take it easy.
The #1 misconception about the holiday season is that no one, especially your customers and prospects, is working very hard, if at all.
But that’s pure baloney: Most of your customers and prospects are actively doing their jobs and running their businesses all year long….
And therefore need your products and services just as much now as during any other time of the year.
Most of your customers and prospects are actively doing their jobs and running their businesses all year long....And therefore need your products and services just as much now as during any other time of the year.
If you are not there to serve them as promptly and efficiently as you usually do, you risk disappointing them.
In fact, if you become largely inaccessible or totally disappear for too much of the holiday season, some of your customers may become disappointed and displeased.
They may also take their business to one of your competitors who is not slacking off during the holiday — and may even be working extra hard to provide the quick and reliable service you
aren’t.
By all means, be home with the family for Thanksgiving and Christmas, and celebrate New Year’s with them and with friends.
But otherwise, be there for your customers … so in 2020, your customers will be there for you.
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