Far too many coaches (myself included) use the terrible excuse of “I haven’t got the time for marketing” or “I haven’t got the time to learn how to do it properly.” But if you want your practice to thrive, it’s absolutely vital that you find time for business coach marketing. So now I’m going to give you something extra to slot into that priority time. Here’s a simple business coach marketing strategy to rekindle old contacts and get big results.
What I want you to do is make a list of three people.
Not just any people. One person in each of the following criteria:
- One old contact you did great work with but have fallen out of touch with;
- One current contact who has the potential to become a great client or business partner for you;
- One current contact who is kind of just starting out, but could get a great boost from some free help from you.
Do it now. Don’t wait. Just get out a pen and paper and make some notes. Should only take you a few minutes.
Now, for each of the names on the list, write down something you could send them that they’d really value and find useful. I’m thinking here about articles or videos you could send a link to, maybe a book you could post to them. Or an event you could take them to.
If you don’t know what it might be specifically yet, just write down the sort of thing you’d like to send them. You can search for something that fits the bill later.
During the next week: do that useful thing for them
Do it first thing in the morning when you get to work. One per day on any three of your working days.
Here’s what you’re going to learn when you do this simple business coach marketing strategy:
First, it’s surprising just how many of them will really appreciate hearing from you. Especially since you’ll have put a bit of thought into finding something useful to send them. This will give you a bit more confidence to contact people in the future.
Over the next week, do one useful thing for three prospective clients. Do it first thing in the morning. It's surprising just how many of them will really appreciate hearing from you.
Second, you’ll be surprised at how easy it is. Just block off a few minutes of time and shoot them an email or pop something in the post. Or maybe even phone them.
Finally, you’ll be pleased with the results. Out of three re-energized contacts during the week, it’s a racing certainty that at least one will do something to help you back.
See where you get by the end of the week. If it feels like you’ve been able to manage it within your workload, then do it again next week. And the week after.
Pretty soon you’ll become a “follow-up machine.” With results to match.
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