Eric, your program is amazing! I love it and it completely helped me pivot my business. Thank you!
I had been a business owner for many years and co-own a consultancy that I worked part-time while balancing my full-time employment. I was always scared to take the final leap into working as an entrepreneur full-time. I’ve held several executive positions at both large multinational corporations and small companies where I was responsible for directing and coaching sales departments that amassed huge revenue growth. Due to COVID, I felt like this was the moment to take that leap and focus on my business full-time.
While I had previously incorporated business coaching in my consulting practice, I didn’t have a structured coaching framework. I was unsure how to get started, what was realistic to charge, how to win and retain clients, and how to scale my coaching business. I also knew I needed a well-defined system to consistently generate coaching leads, uncover opportunities and win clients. I was looking for a program that would not only provide tips, tools and templates, but would also give me access to my own coach and an opportunity to connect with others who were learning and growing.
Originally, my goal was to close 2 clients in my first month and make $250,000 in my first year. I’ve used the program exactly as created and have seen tremendous results. Prior to starting the RSCP (Coaches’ Coach Rockstar Coaching Program), I was averaging gaining 1 new client every 30-45 days. Through this program, I haveclosed 6 new clients bringing in $9,900 in less than 30 days of starting and I am steadily building a pipeline that will ensure a continual pattern of revenue and profit growth for my company. It’s very clear that I’ll surpass my $250,000 goal, and I couldn’t be happier!
I had no idea how much I needed the accountability piece that the program provides. Through the RSCP, I receive group coaching and one-on-one coaching. It’s a system that helps to keep you on track of your goals. Additionally, the program has provided me with templates, tools, and videos that completely lay out every aspect of the coaching business. I learned the best way to get started, how to generate leads, how to successfully get referrals and create profitable joint partnerships, how to use social media marketing, when and how to apply outsourced telemarketing and what scripts to use, how to actually coach and retain my clients, and so much more.
I have been delighted and surprised by how attentive leadership and the certified coaches have been. Whenever I have had a question or just needed to get some ideas, I’ve received near-immediate responses, even on weekends and holidays! I have been floored by how much I feel like the leaders of this program care about our individual businesses and success. Too many programs say that “your success is our success,” but with the RSCP, it’s not just rhetoric.
It is extremely important to have a tested and successful framework, support and an already successful coach helping you reach your goals. In my mind, investing in the RSCP is a no brainer! It is the number one investment any serious business coach should make if they want rapid and sustainable results. It’s worth it. Your business is worth it. You are worth it!”
What a thrilling week! As the world is beginning to open up, business coaches are having gutsy, visionary conversations with business owners struggling to grow their businesses—by helping prospective clients understand that the risk of failing to act is considerably higher than the risk of business coaching!
You see, whether you’re a new or veteran coach, business owners need your help now more than ever!
Why?
In any recession, there are fewer dollars being chased by about the same number of businesses. Even though governments are printing money as fast as they can to increase the global money supply, the pie has shrunk! That’s why many will close their doors forever.
And that’s why this is a once-in-a-decade opportunity for you!
For the first time in 10+ years, many business owners have to get REALLY SERIOUS about marketing and sales. And so do you!
When YOU lead the way in aggressive sales and marketing activity, you will attract clients who need your leadership!
The Number One Skill You Need to Master Now
That’s why the #1 skill you need right now is doing Complimentary Coaching Sessions with your prospects so you can close them into coaching clients.
And I’ve developed a powerful tool called the “Profit Equation” to help your prospects put the risk of business coaching into context…by showing them how hiring you will pay off in spades.
In other words, it helps “find your fee” as a business coach and completely remove the risk of paying you for coaching!
Here’s what the Profit Equation looks like in worksheet form:
But does it work?
Absolutely!
For example, one of our clients, Karl Diffenderfer, joined the Coaches’ Coach in March, just days after the Coronavirus crisis hit us in full force.
Over the last few weeks, in the middle of this crisis, Karl has landed three new clients, for a total of $3,500 in new recurring monthly coaching revenue!
Again, I know you may feel a bit awkward or uncomfortable talking with business owners about paying you for business coaching right now, given the struggle many of them are facing.
But, the business owner’s pain is your opportunity to serve. And you won’t be able to serve them if you don’t talk to them about business coaching!
I know you may feel a bit awkward or uncomfortable talking with business owners about paying you for business coaching right now, given the struggle many of them are facing. But the business owner’s pain is your opportunity to serve. And you won’t be able to serve them if you don’t talk to them about business coaching!
Thousands of business coaches in our global network are signing up business coaching clients right now using the Profit Equation tool because it’s remarkably effective, having been honed over the last 20+ years.
Better yet, learn how to use it—and our entire 17-step process for closing more business coaching clients—in our FREE ebook, Secrets of a Business Coaching Rock Star.
Don’t let the current crisis derail you. NOW is an incredible time to help more businesses and grow your own!
The Hunger Games: Small-Business Edition is playing out before our eyes!
Unemployment recently hit about 14.7% and is heading toward 20% here in the U.S. Sadly, some forecasts predict that 10% of our small- to mid-sized businesses will be corona-casualties before all is said and done.
As the contraction continues and global unemployment rises, two mega-trends are happening simultaneously at scale:
Brilliant business executives are being furloughed or laid-off. Some of them are collecting severance or unemployment comp while pivoting into a business coaching career.
At the same time, business owners are fighting for their survival in a cruel re-enactment of the Hunger Games, where at least 10% of our SMBs won’t make it out alive. The smart ones are reaching out to business coaches for help. Every Katniss needs a Haymitch.
Almost the exact same thing happened in the Great Recession of 2008-2010.
In any recession, brilliant executives take their hard-won expertise to the streets in droves and plunge into the world of SMB leadership.
Please understand – if YOU are one of those furloughed/laid-off executives, this is a once-in-a-decade opportunity for you!
Poorly run businesses are getting killed by the thousands right now.
The corona-contraction is like a Hunger Games sequel. Small- to mid-sized businesses are catching fire and need first-responders.
In any recession, brilliant executives take their hard-won expertise to the streets in droves and plunge into the world of SMB leadership. Please understand – if YOU are one of those furloughed/laid-off executives, this is a once-in-a-decade opportunity for you!
For the first time in 10+ years, many business owners have to get REALLY SERIOUS about marketing and sales.
And about managing their cash.
And about really listening to and serving their customers.
And about turning their lazy team members into top-performers or top-grading them right off their payroll.
It’s amazing how many sloppy businesses thrive until the fires of recession rage through the land!
Then, all bets are off. Only the fittest survive!
And that’s where you come in!
You can help many of these businesses live to see another day.
Turn your skills and experience as an executive into value and hope for business owners and entrepreneurs by becoming a business coach. You’re the hero the world needs now!
Here at Coaches’ Coach, we have a fascinating vantage point on COVID-19 and the recession because our global network of 6000+ coaches is feeding us info 24/7 on how SMBs are faring. Thank you! We’re better together. And together, we are coaching our clients through Coronavirus.
(On a personal note, I’m so grateful for how our global network of coaches are helping each other right now. It’s so inspiring! If you haven’t yet, join the conversation!)
One thing I’ve noticed is that the same pattern I’ve seen in past crises is holding true in this one.
SHOCK => ADAPT => EXECUTE => SCALE/FAIL
Teach this model to your business-owner clients what to do in the coming weeks and months because they get to choose whether they Scale or Fail in this process. It all depends on the choices they’re making right now, with your help.
Your business owner clients get to choose whether they Scale or Fail in this process. It all depends on the choices they’re making right now, with your help.
Shock: In the first few weeks of the crisis, we’re reeling from sensory overload, trying desperately to make sense of the craziness. It feels overwhelming as wave after wave of bad news just keeps coming. What just happened?!
Adapt: Slowly, we begin piecing together a coherent, rational perspective on what’s happening and how the new realities will irrevocably redefine our world in the near term. We begin developing a strategy to adapt our business to seize the opportunities before us.
Execute: Then we go to work. Long days and short nights. We communicate relentlessly with our team to steady their emotional state. Conversations with customers to add ever-more value and understand their new realities. We invest heavily to adapt or create new products/services from scratch at a furious pace while right-sizing our expenses and conserving cash.
Scale/Fail: It’s a simple, inevitable reality that some businesses will begin to scale again on the back end of this crisis while others won’t make it. Those who dig deep, invest, adapt, and execute may survive. Many won’t. Their future is hanging in the balance right now.
And here’s where YOU as a business coach can change the world, one business, one family, one business-owner at a time!
From where we sit, it seems that SMBs around the world have begun moving through Adapt and into Execute. Many of them will Fail because they won’t Adapt fast enough. Many of them won’t Execute effectively. They need your help to survive! They’re simply too close to their own situation to do it well.
Your role, as a coach, is to help guide them through these steps, to help them see the big picture, and to keep them on track.
To help you do that, get a FREE 30-day trial of our comprehensive business coaching system and improve your business coaching skills to meet the current moment!
