Are you targeting and prospecting the right kinds of clients as you're working to build your business coaching firm? Because if you aren't, no matter how strong your marketing materials are, no matter how skilled you are at selling, you'll find yourself constantly frustrated. You need to discover your "sweet spot"--the right size and type of...

Years ago, I was talking to a brand new business coach with massive professional credibility. Over his long and illustrious corporate career, he'd run several successful business units over $200 Million in sales with over 100 employees. On top of that, he was a master of all the business disciplines with strong educational credentials and a good...

So you want to become a business coach? Great decision! If you're like most, you probably have this question that we hear from beginning business coaches around the world: "How long will it take me to become a business coach and build up my book of coaching clients?" Obviously, this depends entirely on you, in a sense. But there are rules of...

In a recent Monday Morning Memo, advertising guru Roy Williams warns against the fallacy of "survivorship bias"--something that we here at the Coaches' Coach have seen over and over again among business coaches struggling to make their practice profitable (HINT: business coaches who succeed stay aware of it, and adjust for it). But...

Today, I want to tell you a personal story about perseverance, what I've discovered is the key to business coaching success... It's June 2001. I'm a brand new business coach, having just decided to give it a shot after spending seven years as pastor to a small congregation in my local community. It's a huge transition, but I'm excited. I've just...

Wanna know one of the biggest mistakes I see business coaches make all the time? Poor positioning. Setting yourself up as a company lackey as opposed to a valued expert, subject to the whims and requirements of the business owner. There are two kinds of independent professionals who work with businesses: Coaches and consultants. In the gig...