How to Boast (Professionally) and Land More Coaching Clients

How to Boast (Professionally) and Land More Coaching Clients

Years ago, I was talking to a brand new business coach with massive professional credibility. Over his long and illustrious corporate career, he'd run several successful business units over $200 Million in sales with over 100 employees. On top of that, he was a master of all the business disciplines with strong educational credentials and a good...

What Naval Ships Can Teach Us about Business Coaches Who Succeed

What Naval Ships Can Teach Us about Business Coaches Who Succeed

In a recent Monday Morning Memo, advertising guru Roy Williams warns against the fallacy of "survivorship bias"--something that we here at the Coaches' Coach have seen over and over again among business coaches struggling to make their practice profitable (HINT: business coaches who succeed stay aware of it, and adjust for it). But...

Perseverance: The Key to Business Coaching Success

Perseverance: The Key to Business Coaching Success

Today, I want to tell you a personal story about perseverance, what I've discovered is the key to business coaching success... It's June 2001. I'm a brand new business coach, having just decided to give it a shot after spending seven years as pastor to a small congregation in my local community. It's a huge transition, but I'm excited. I've just...

The Problem of Poor Positioning

The Problem of Poor Positioning

Wanna know one of the biggest mistakes I see business coaches make all the time? Poor positioning. Setting yourself up as a company lackey as opposed to a valued expert, subject to the whims and requirements of the business owner. There are two kinds of independent professionals who work with businesses: Coaches and consultants. In the gig...

Don’t Talk Past Your Business Coaching Prospects

Don’t Talk Past Your Business Coaching Prospects

Do you ever make the rookie mistake of talking past your business coaching prospects? For my first couple years as a business coach, I struggled with how to get prospects to really understand I could help them. I'd gotten good at building rapport, sniffing out problems in their businesses, and uncovering emotional hot-buttons--but closings were...

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