As a multi-million dollar business coach, best-selling author, and with over 5,000 business coach training members using in her system, Terri Levine has truly redefined what’s possible as a business coach.
Terri and I have been friends for years and when I asked her to do this interview I knew she’d bend over backwards to make sure it was packed with ‘killer’ tips you can use.
And in this insightful interview Terri will reveal how, since starting here business coaching firm, in 1998 she:
Defied all odd and landed 30 clients in her first 30 days!
Generated $500,000 in her FIRST year as a business coach.
Graduated a total of 5,000 business coaches from her business coaching institute.
Coached clients in 240 different industries.
Plus you’ll discover HOW she recruits clients, how she recruits associate coaches and how she broken out of the solo-coach ‘trap’ to build a million-dollar-plus business coaching firm.
It’s the only book in the world for existing coaches that shows them a REAL, EVIDENCE BASED PATH to a coaching firm you can sell for a million dollars (built from scratch in as little as four years).
Of course, you may not be quite as ambitious as me and that’s fine. It doesn’t take a special person but it does take a special drive to hit the million dollar business coaching firm sale.
Anyway – I’m really excited to be able to help you – you’ll love it!
Okay, my friend Rigoberto Acosta runs a million dollar business coaching firm in Mexico and is one of my sharpest students. This business coach training is going to help you big time.
Over the last few years, Rigoberto has gone from being a rookie coach, just learning the business, to now generating more than $100,000 USD PER MONTH in group and one-on-one coaching sales. His biggest pain right now is finding quality associate coaches fast enough to help him handle the demand for his services! Yes, Rigoberto Acosta is truly a legendary business coach.
You’ll get to hear him explain how he’s built his million-dollar firm and specifically what he does to fill his public seminars and convert more than 80% of his attendees into coaching clients for his associate coaches to service.
The whole story.
Yep, Rigoberto is THE #1 COACH IN ALL OF CENTRAL AND SOUTH AMERICA. And this interview will help you. Enjoy!
There’s a huge difference between being a coach and a consultant and it’s critical that you understand it, if you’re learning how to become a business coach. Think back to some of the greatest sports figures in history: Babe Ruth, Michael Jordan, Muhammad Ali, Jackee Joyner Kersee, Wayne Gretzky. Do you know what all these individuals had in common? They each competed in different sports and excelled at them in different ways, but in one way they were all the same. None of them got where they were on their own. Each of them had an amazing, top notch coach.
Great coaching is what can take an athlete from being the star of his hometown team to being an Olympic medalist and player on the world stage. The same is true for businesses. Raw talent and drive can get an entrepreneur pretty far, but it takes a business coach to bring their enterprise to the next level. That’s why you are so important!
To make this happen though, you have got to act like a coach, not a consultant. Think about the differences:
A consultant is an employee. A coach is a leader and a manager of the business growth strategy.
A consultant is replaceable. A coach is fills a gap that no one else can.
A consultant works in limited ways for the company. A coach shares and expands the vision for the company, helping achieve long term goals.
A consultant gives advice and then leaves. A coach is in the journey for the long haul and sticks around to make sure needed change happens.
A consultant does work for the manager to improve his/her business. A coach teaches the manager the skills he/she needs to improve the business.
As I explain in my ebook, Secrets of a Business Coaching Rock Star, “Consultants work for entrepreneurs, subordinating themselves to the will of the business owner. They are NOT equals–they’re employees by another name. . . A coach is an equal–even more than an equal–a valued teacher, mentor, motivator, and educator.”
Being a great business coach can be one of the most rewarding career options, but only if you remember that you are a coach, not a consultant. Michael Jordan couldn’t have become the basketball hero he was without Phil Jackson. And Phil Jackson never would have jumped in to play the game for Michael Jordan. The two of them work together to take their team to the top. You can do the same for your business coaching clients.
Request your FREE Cash and Clients Strategy Session with one of our certified coaches and discover the fastest path to $15,000-$30,000 per month as a business coach!
If you’re like most business coaches, your online strategy for your business coach marketing efforts are probably top of mind, constantly. You absolutely must have a great website, a social media presence, a blog, and an email marketing strategy. But to really maximize your efforts, you need some great analytical tools.
The Internet is a gold mine of information, but you have to know how to get to it. Analytics tools do several different things. One expert in the field put it this way, “The analysis of qualitative and quantitative data from your website and the competition to drive a continual improvement of the online experience of your customers and prospects which translates into your desired outcomes (online and offline).” [SOURCE]
In other words, analytics will help you improve your business coaching practice by generating usable data to help you map out exactly how to reach your goals.
Here at The Coaches’ Coach we recommend 3 Analytics Tools:
1) Google Analytics. Google is the first analytics tool most people go to because of Google’s ubiquity—and because it’s free and does a great job. It can generate customizable data based on content, social media, conversion, advertising and more. This is great place to start.
2) Woopra. This product is the next step up. It does offer a free package for non-commercial use but the rest of the products will cost a monthly fee. However, users rave about the elegance of the user interface, impressive live tracking, and customizability.
3) Facebook Insights and Twitalyzer. These two tools do exactly what you think they’ll do: hone in on your social media efforts and help you figure out if what you are posting is reaching your customers. Both are free and easy to use. They are a must to help your social media efforts really take off.
You can maximize your efforts and achieve greater efficacy on the Internet, you just need to know how. Data-driven analyses of your marketing and lead generating efforts are the best way to do this. They are worth the money and time your business will invest in them.
Which analytics tools work best for your business coaching business?
Facebook is actually one of the easier social media platforms to navigate. You simply set up a business page and start suggesting that people like it. But if you want your business to really set sail on Facebook there are a few things you should know:
Target your audience. Facebook is used best as a targeted marketing tool. Facebook has recently made changes to their interface to make this easier than ever. You can set up an audience comprised specifically of the kind of people you want to target and promote your best posts for just a few dollars. This lets you drive highly targeted traffic to a landing page where you can capture email addresses for more marketing. It’s best to host the landing pages directly on Facebook and this is easily done with a service like Leadpages.
Genuinely communicate with your “friends.” When people take the time to “like” your business or leave you a comment on your wall, respond if you can. Social media thrives on the “social” part. You shouldn’t feel obligated to respond to each and every one every single time, but you should treat them like, well, friends.
Quality content is a must! This cannot be overstated. Quality content is a must. You can’t just post random pictures or quotations that don’t mean anything. Make your content relevant, factual, and HELPFUL to your friends.
Consider hiring an expert. Lots of business owners and coaches hire a company or expert to help them map out exactly how to proceed on Facebook. Some even hire Facebook managers to keep up with content and responses. Depending on how big your business is you may not need a manager, but hiring someone to help you launch your strategy is a good idea.
Know your promotions. A lot of business coaches use Facebook to run promotions and this is a great way to build buzz. Be sure that you run promotions that will benefit your business, though. Cheap freebies don’t usually create long-term leads and Facebook has rules regarding sweepstakes, so get educated!
If the internet is a river then social media can be a great boat for your business coaching company to hop into and start navigating. Facebook is an easy place to start and can give you a great return on your business coach marketing investment.
Do you use Facebook to promote your coaching? What have you tried and how has it worked?
